REE Automotive Exhibiting at ACT Expo 2024


REE Automotive Ltd., Israel-based automotive technology company and provider of full by-wire electric trucks and platforms, announced it will attend ACT Expo 2024, in Las Vegas May 20-23, 2024.

For the first time, the company said it will showcase its software-driven, clean sheet approach to modular electric vehicles (EVs) including the REEcorner, the P7-S stripped chassis, and a full vehicle built on the P7-C chassis cab with a bespoke upfit.

ACT Expo attendees will be able to get behind the wheel of the P7-C electric truck for a ride and drive experiencing firsthand the advantages of the REEcorner full by wire technology.

“At our core, we are an automotive technology company shaking up the industry with our disruptive x-by-wire technology,” said Daniel Barel, CEO and co-founder of REE Automotive. “By showcasing our REEcorner, stripped chassis and full vehicle solution, we are able to properly demonstrate our mantra of ‘complete not compete’. Pure software-driven vehicles are the future of automotive and at ACT 2024 we will be showcasing all of the different paths to upgrade to powered by REE EVs based on our REEcorners, stripped chassis and FMVSS certified full vehicles to fleets and other OEMs.”

Intended benefits of REE’s full x-by-wire technology, according to the company:

  • Steer, brake and drive-by-wire technology
  • Enables purpose-built vehicles to drive down total cost of ownership (TCO)
  • Excellent serviceability + residuals
  • Future-proofed, autonomous-ready and over the air (OTA) upgrade capable
  • Improved maneuverability and tight turn radius
  • Low energy cost per mile
  • Deep data analytics and application services

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