In a bold move that bridges the worlds of beauty and fashion, Refy announces the launch of Refy Curated, a limited edition collection of luxury fashion and lifestyle pieces. Set to debut on February 16, the collection will be available exclusively at a pop-up concept store in Covent Garden, London, open through February 28.
A Marriage of Beauty and Fashion
Refy, the beauty brand renowned for its inclusive ethos and innovative products, is expanding its horizons with the introduction of Refy Curated. The collection features high-quality, luxury items crafted from chrome, metals, and recycled materials, each piece thoughtfully designed to embody Refy’s commitment to elegance and sustainability.
Among the standout items in the collection are a cutout coat, a black dress, and a one-of-a-kind hand-made metal dress. These unique pieces showcase Refy’s dedication to pushing boundaries and redefining the fashion landscape.
A Pop-Up Experience Like No Other
To introduce the Refy Curated collection, the brand is opening a pop-up concept store in the heart of Covent Garden. The space will not only showcase the new fashion line but also serve as an immersive experience for visitors, featuring Refy’s latest campaign, ‘You Are The Art’.
The campaign explores the human form and the inspiration behind the curve of Refy’s iconic Lash Sculpt applicator. Visitors will be treated to an exhibition of evocative imagery and artwork, inviting them to celebrate their own unique beauty and form.
Adaptive Fashion: Redefining Inclusivity
In addition to its foray into luxury fashion, Refy also announces the launch of an adaptive fashion line designed specifically for people with disabilities. Engineered to eliminate tactile stimuli associated with clothing, the line features seamless, tagless, soft, and timeless designs, ensuring comfort and accessibility for all.
The initial collection includes sensory compression tanks, wheelchair pants, and a hat emblazoned with the slogan ‘Disability Is Not a Bad Word’. This new line underscores Refy’s commitment to making fashion comfortable and accessible for everyone.
As Refy continues to redefine beauty and fashion standards, the brand’s expansion into adaptive clothing and luxury fashion serves as a powerful reminder of the importance of inclusivity and innovation in today’s world.
With its pop-up concept store and the launch of Refy Curated and its adaptive fashion line, Refy invites everyone to join them in their mission to celebrate individuality, embrace diversity, and reimagine the world of beauty and fashion.
The Refy Curated pop-up store opens in Covent Garden on February 16 and will remain open until February 28. As the brand embarks on this new chapter, it continues to inspire and empower individuals to express their unique beauty and style, one innovative product at a time.