Retail and Pharma: The Spot TV Pacers | Radio & Television Business Report


The latest Spot Ten reports for broadcast TV and cable television have been released by iHeartMedia-owned Media Monitors. What’s the story for Spot Television? Retailers are as active as ever across the holiday shopping season, while two big pharmaceutical brands continue to spend.

As shown below, Dupixent is the big No. 1 by spot play for the week ending December 10 at Spot TV.

Not far behind is a new campaign for another big user of Spot TV in the Pharma category: Skyrizi.

Meanwhile, four of the Spot Ten slots are occupied by big retailers, as Mucinex takes advantage of a nasty cold bug making the rounds nationwide.

How does the Spot Ten Cable report compare?

As shown below, it’s another week where QSRs and Amazon dominate, while Skechers debuts with a new promotional campaign just in the nick of time for Ol’ St. Nick.


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