In the fast-paced world of e-commerce, online shopping has become a dominant force, and Vaaree is emerging as a trailblazing company determined to reshape the Indian home decor and furnishings market. With a recent announcement of $4 million in seed funding led by Surge, as part of Peak XV’s rapid scale-up program, Vaaree is poised to revolutionize the way Indian consumers think about their homes.

India is witnessing a surge in online shopping and unprecedented smartphone penetration, which is expected to propel the home products market to an impressive $3.75 billion, with a predicted CAGR of 10.7 percent between 2023 and 2028. However, Indian consumers have long struggled with limited options when seeking affordable and high-quality home furnishings and decor. They have often been faced with a challenging choice between extravagant luxury brands and budget-friendly alternatives that compromise on quality. Vaaree is on a mission to bridge this gap.

Vaaree’s mission is clear: to offer Indian shoppers the best of both worlds – quality and affordability. The company meticulously curates its product selection from certified, individually vetted manufacturers who have undergone rigorous quality assurance testing. Each item is chosen for its versatility, beauty, workmanship, and durability.

What truly sets Vaaree apart is its innovative factory-to-home model, which optimizes logistics and supply chain efficiency while keeping advertising and packaging costs to a minimum. The result? Competitive prices for customers without any compromise on quality.

This commitment to quality and affordability extends beyond the digital realm. In October, Vaaree made a significant move by unveiling its first physical store within Bangalore’s Forum South Bangalore Mall, making a splash in the process. With over 2,000 products catering to home cooks and those seeking comfort in bedding, the store is a treasure trove of items that seamlessly combine fun and functionality.

A standout feature of the store is its ever-changing curated lifestyle looks, which are refreshed weekly. This approach encourages and empowers customers to explore their tastes and preferences. Notably, several of Vaaree’s collections, including barware, cast iron cookware, and fitted bedding, flew off the shelves within the first week of the store’s opening.

Vaaree’s journey began in February 2022 when it was founded by Garima Luthra, Pranav Arora, and Varun Vohra. In just over a year, the company expanded its online offerings to encompass more than 20,000 products and successfully delivered over 150,000 items to homes across India.

Garima Luthra, an alumnus of Punjab University with a rich background in sales and marketing at start-ups like Blinkit, Furlenco, Acko, and CRED, co-founded Vaaree. Pranav Arora, another alumnus of Punjab University, brought his experience as a co-owner of Aaywon Lamitubes and Packaging Solutions, while Varun Vohra, an alumnus of BITS Pilani and a serial entrepreneur with successful exits like Aknamed and Genii, contributed his expertise.

Varun Vohra, Co-Founder of Vaaree said, “We’ve experienced fantastic traction and response online, and now, with our first physical store in Bangalore, we’re poised to make an even greater impact. The latest round of funding infusion will catalyze growth in various aspects, from team expansion to investments in cutting-edge technology and AI applications. This will reinforce crucial areas such as curation, merchandising, supply chains, seamless omnichannel experiences, and unwavering support for households across the nation.“

Garima Luthra, Co-Founder of Vaaree said, “Varun and I embarked on a mission to create our dream home without emptying our pockets. Our online and offline searches left us dissatisfied with the curation, quality, and pricing of home products. In our pursuit of a better solution, we established direct connections with Indian manufacturers, enabling us to furnish our home at a mere fraction of the cost. This journey inspired the creation of the ‘Curated Marketplace for all things home,’ where customers can access high-quality, budget-friendly home products while supporting India’s manufacturing sector.“

As Vaaree continues to expand, it’s evident that its innovative approach to providing quality and affordability is making waves in the Indian home decor and furnishings landscape. With the backing of their recent seed funding, they are well on their way to transforming the way Indian homes are adorned, one high-quality, budget-friendly product at a time.