India’s largest organic and natural grocery retailer, The Organic World (TOW), is enhancing its personal care and hygiene product offerings by introducing six new categories. Focused on addressing the market demand for sustainable options, TOW aims to provide Indian consumers with environmentally friendly, biodegradable, and chemical-free choices in their everyday personal care routines.
The beauty and personal care market in India, reaching $ 28.0 billion in 2023, is expected to grow to $ 46.6 billion by 2032, showcasing a CAGR of 5.6 percent. Driven by increasing consumer preference for natural and organic products, as well as the widespread use of e-commerce platforms, this growth trend presents a significant market opportunity.
As a pioneering player in this sector, TOW has been encouraging Indian consumers to make conscious choices in food, personal care, and home care products, free from harmful chemicals. Through thorough customer research, TOW identified six product categories with substantial unmet needs: diapers, sanitary pads, face tissues, combs, beauty care, and bamboo products.
TOW’s latest product offerings respond directly to these unmet needs, providing biodegradable and eco-friendly diapers, environmentally friendly sanitary pads, unbleached and gentle face tissues, sustainable bamboo combs, and a range of bamboo products, including 100 percent biodegradable toothbrushes and beauty care essentials like lipsticks, eyeliner, and face packs.
Gaurav Manchanda, Founder and MD, The Organic World said, “Since we started our first store in JP Nagar, Bengaluru, in 2017, there has been a remarkable evolution in the demand for organic and natural products. The acceleration in demand is not just happening at individual stores, but at the industry level, making it a key trend. In terms of personal care and hygiene products, the demand is palpable today, with the increasing shift towards sustainability and the rising awareness of harmful chemicals in daily-use products. TOW plans to add 200 more products in this category over the next two years.”
TOW currently offers over 100 natural and organic products in the personal care and hygiene category, ranging from shampoos, soaps, and hair colors to toothpaste, skincare, and kitchen essentials. As a Responsible Retailer, TOW exclusively partners with brands sharing its vision for chemical-free products. The company actively supports local brands, SMEs, and women entrepreneurs, providing them with a platform to compete against larger retailers.
Vandana Kamath – Category Head, The Organic World noted, “Consumers today are becoming more conscious of the impact of their choices on their health as well as that of the environment. There is a growing focus on sustainability, with consumers opting for natural and organic products that are eco-friendly and promote ethical practices. At TOW, we strive to make better choices that align with our consumer values and contribute to a healthier planet, more accessible and affordable. Our new products in the personal care and hygiene category are a reflection of our unwavering commitment to our consumers.” All the new products will be available online as well in The Organic World stores. The average price range of the products in this category ranges from Rs 40 to Rs 3000.”
All new products will be available both online and in The Organic World stores, with prices ranging from Rs 40 to Rs 3000. TOW presently operates 17 stores in Bengaluru, offering a range of 2000+ products across food, grocery, personal care, and home care, all free from harmful chemicals. The company’s ambitious expansion plans involve reaching 100 stores through the franchise model, expanding its footprint across South India by the end of 2025.