Yes, it was another big week at Spot Cable for pizza delivery specialist Domino’s when it comes to the amount of spots aired on the networks measured by Media Monitors.

That said, two big department store brands have poured money into spot cable this holiday season — a sign that a more diverse media mix matters ahead of Christmas Day.

For the week ending December 17, Target and Macy’s are strong No. 2 and No. 3 finishers, by play count, while shoe brand Skechers is at No. 10.

Meanwhile, Amazon.com is present with more than 52,500 spot plays.

Other key activity includes Liberty Mutual Insurance, the lone auto specialist on the Spot Ten this week, and a new effort from Omaha Steaks.

How does the Spot Ten TV report compare?

Here, Macy’s and Kohl’s are present alongside Walmart and Target.

And, the automotive brand that’s making noise this week is Nissan, as shown below.