LOS ANGELES — Ultimate Pet Nutrition recently announced that actor and pet parent Rob Lowe has joined the brand’s team as chief pet advocate. In his new role, Lowe plans to bring his star power, talent and passion for animal welfare to help owners make smart choices for their pets.

“Dogs have brought immense joy to my life, and I want every pet to live their healthiest, happiest life,” Lowe said. “Partnering with Ultimate Pet Nutrition and Dr. Richter is an incredible opportunity to spread awareness about better pet care.”

Founded by veterinarian Gary Richter, DVM, Ultimate Pet Nutrition offers scientifically formulated pet food, supplements and wellness solutions. The company’s offerings include Nutra Complete™, a freeze-dried dog food formulated to promote health and vitality, and Nutra Complete Infusions, which is enhanced with organic bone broth and nutrients like glucosamine and chondroitin. 

From left to right: Rob Lowe and Gary Richter, DVM, founder of Ultimate Pet Nutrition.

| Source: Ultimate Pet Nutrition

According to Ultimate Pet Nutrition, Lowe’s passion for animals and Richter’s expertise will help the company empower pet owners to give their pets optimal care. 

“We are beyond excited to welcome Rob Lowe to our Ultimate Pet Nutrition family,” Richter said. “Rob’s focus on health and his dedication to animal rescue aligns perfectly with our mission to enhance the lives of pets through advanced nutrition.”

Beyond providing nutritional solutions for pets, Ultimate Pet Nutrition is also committed to providing aid for animals in need. The company sponsors International Veterinary Outreach, which focuses on providing access to high-quality pet care in economically disadvantaged areas, as well as Pets for Vets, which pairs veterans with shelter animals. Ultimate Pet Nutrition has also donated products to shelters providing care for pets that were displaced due to the California wildfires. 

Read more news from pet food manufacturers.