Samsung Display today announced a strategic partnership with Dolby Laboratories, a leader in immersive entertainment experiences. The partners will offer Samsung Display OLED displays pre-tuned to deliver Dolby Vision to automotive manufacturers, providing best-in-class imaging experiences through a new streamlined evaluation and implementation process.

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Samsung Display’s OLED (organic light-emitting diode) technology is known for exceptional picture quality, including its industry-leading high contrast ratio and wide color gamut. Dolby Vision is an HDR (high dynamic range) imaging technology that brings entertainment to life with more colors, true blacks, brighter brights and incredible detail. Together, vehicles featuring a Samsung Display’s OLED technology and Dolby Vision will enable a superior and richer in-car experience that’s comparable to enjoying your favorite entertainment from the comfort of your home. Here’s what the rest of the press release had to say.

At CES 2025 in January, Samsung Display plans to set up an exhibition space where attendees can experience this new vehicle experience first-hand.

“If a car manufacturer that has adopted Samsung OLED introduces Dolby Vision, the implementation process will be simplified and the evaluation period will be greatly shortened,” said Yong-seok Choi, Executive Director of Sales at Samsung Display. “Through this collaboration, Samsung will solidify its technical leadership in the automotive display market and set new standards for display quality.”

“Cars have shifted from solely being a means of transportation to also being an environment where passengers can experience high-quality immersive entertainment,” said Andreas Ehret, Senior Director of Automotive Business at Dolby Laboratories. “We are delighted to work with Samsung Display to bring entertainment in Dolby Vision on industry-leading OLED displays to consumers on the road.”

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