For those seeking an elevated home entertainment experience without the premium price tag, Sansui’s new 55-inch OLED TV offers a combination of high-end features, sleek design and affordability. Now available at major retailers, this TV is set to disrupt the market with a feature set that rivals more expensive competitors for a fraction of the cost.

Why this OLED stands out

OLED technology has long been revered for its deep blacks, vibrant colors, and unmatched contrast. It’s the go-to for cinephiles and gamers alike, delivering stunning picture quality with lifelike detail and clarity. Traditionally, premium OLED displays have come with a hefty price tag: often upwards of $1,300 for similar models from other brands.

But now, Sansui is breaking the mold. The Sansui S55VOUG 55-inch OLED TV is the first to hit the U.S. market with a price point between $799and$999, making high-end OLED technology more accessible to everyday consumers. Whether you’re a serious gamer, a movie enthusiast or someone who appreciates cutting-edge design, this OLED TV has it all.

Optimized for gaming excellence

On the gaming side of things, the Sansui 55-inch OLED TV offers many of the same advanced features found in higher-priced OLED models, making it an excellent choice for gamers. Equipped with HDMI 2.1 support, it offers Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM), ensuring smoother gameplay and reduced input lag. Combined with the 120Hz refresh rate, gamers can enjoy immersive, fast-paced action without screen tearing or stuttering, making it a strong contender for anyone looking to optimize their gaming setup.

• 120Hz refresh rate: One of the key features that sets this TV apart for gaming is its 120Hz refresh rate. In the world of fast-paced gaming, this means ultra-smooth gameplay, reduced input lag and no motion blur. Whether you’re battling it out in a first-person shooter or navigating the fast-moving tracks in a racing game, the fluidity and responsiveness are game-changing.
• Perfect blacks and vibrant colors: The OLED panel delivers deep, perfect blacks, which adds an incredible level of depth and detail to in-game environments. Colors are vibrant and accurate, making your favorite games look more realistic and immersive. You’ll notice every shadow, every highlight, and every subtle detail.
• Dolby Vision + Atmos: Gamers looking for a truly immersive experience will love the combination of Dolby Vision and Dolby Atmos. Dolby Vision enhances the visual dynamics of a game, while Dolby Atmos delivers multi-dimensional sound. It’s perfect for hearing every footstep in competitive play or experiencing the full audio impact of explosions and in-game events.
• 2.1 Channel audio with built-in subwoofer: The Sansui 55-inch OLED TV comes with a built-in 2.1 channel audio system, which includes a subwoofer that delivers 40 watts of total output power. This means you get richer, deeper bass along with crisp highs, bringing an immersive, cinema-like audio experience directly to your living room without the need for an external soundbar. Whether you’re watching an intense action scene or playing a fast-paced game, the built-in subwoofer adds that extra punch to your entertainment experience.

With this TV, gamers can finally get the OLED gaming experience they’ve dreamed of without having to spend over $1,300 on similar models from other brands.

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Sleek design meets lifestyle appeal

In addition to its technological prowess, the Sansui 55-inch OLED TV excels in style, making it not just a television, but a design statement. Its ultra-slim profile and frameless display create a minimalist aesthetic that fits seamlessly into any living space.

• Stainless steel backboard and base: The TV’s durable, stainless steel backboard and base lend a premium, modern touch that’s both sleek and functional. Whether it’s mounted on the wall or set on a media console, the minimalist design complements any decor, enhancing the overall look of your living room, bedroom or home theater.
• Perfect for every room: This TV isn’t just for tech enthusiasts, it’s for anyone who values aesthetics. Whether you’re outfitting a chic downtown apartment or transforming your family’s living room, the Sansui OLED fits effortlessly into any lifestyle. Its slim profile saves space while delivering an impressive screen size that will immediately become the focal point of the room.
• Lifestyle flexibility: With its blend of form and function, the Sansui OLED TV suits various lifestyle needs. Hosting a movie night? The vibrant colors and cinematic Dolby Vision will make your viewing party unforgettable. Looking to relax with your favorite TV show or binge-watch the latest series? The Google TV platform makes it easy to access your favorite streaming apps, with personalized recommendations tailored just for you.

And, let’s not forget the AI-powered karaoke feature: whether you’re throwing a party or simply enjoying a night in, it can instantly turn your living room into an entertainment hub, creating memories with family and friends.

Sansui vs. the competition

While other brands offer 55-inch OLED models for around $1,300, the Sansui cutting-edge OLED technology will be available at retailers like Micro Center starting at $799. This affordability doesn’t come at the cost of quality, making Sansui the perfect alternative for those who want high-end performance without the high-end price tag.

With AI-powered karaoke, Dolby Vision + Atmos, 120Hz refresh rate, VRR, ALLM, and a 2.1 channel built-in subwoofer, Sansui provides premium features at a significantly lower price, making it an outstanding value in the market. It’s not just about saving money, it’s about getting the best entertainment technology for your home.

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Why now is the perfect time to upgrade

With inflation on the rise and many consumers tightening their budgets, it’s more important than ever to find ways to maximize value. The Sansui 55-inch OLED TV provides exactly that: premium technology at an accessible price point, allowing more people to enjoy high-quality entertainment.

As TVs become central to our at-home activities—whether it’s gaming, streaming, or simply gathering with friends and family—this is the perfect time to upgrade. Sansui’s OLED TV isn’t just about improving your screen; it’s about enhancing your entire lifestyle with immersive entertainment that transforms your space.

Available now at major retailers

The Sansui S55VOUG 55-inch OLED TV is available now at major retailers including Amazon, Walmart, Micro Center, and BJ’s. With prices starting at $799, this is your opportunity to bring premium OLED technology into your home without breaking the bank.

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