Sequinned eyelids to mini braids: How to ace these beauty trends loved by Olivia Rodrigo


Gen Z pop phenomenon Olivia Rodrigo has more to her name than a sold-out world tour, multiple Grammy Awards, and hits like “Drivers License” that have broken several Spotify records. The 21-year-old’s star power also extends to the beauty space where her unique grunge-esque aesthetic has revived some classic old trends while bringing new ones into the fold. When it comes to hair and make-up, the songstress likes to colour outside the lines without deviating from her signature theme: purple accentuated with bold red lips and a sharp cat eye. Ahead, we highlight the beauty trends that are uniquely and distinctly Olivia Rodrigo — so mindful, but so brat!

Like any other Gen Z, Olivia’s love for the ’90s is well-documented. Fishnet tights, butterfly accessories, slogan t-shirts that read “please don’t stay in touch”, all suggest her love for a period that existed before she was born. The singer draws on this Britney Spears-dominated era to create an aesthetic that straddles between grunge glamour and edgy minimalism. In doing so, Olivia Rodrigo has inspired cutesy beauty trends that are at odds with her songs of loss and heartbreak. Take a look at some of them below.

Face-framing braids

 olivia rodrigo beauty trends
A snapshot from Olivia Rodrigo’s “Obsessed” music video. (Image: Olivia Rodrigo/YouTube)

Two slender braids on either side of the head are as Y2K as it gets. At a time when we are constantly chasing the clock, the simplicity of this hairstyle provides respite from those perfect blowouts that are hard to execute at home. The trick is simple: pull out a section from each side and make the easiest braid you know. Style the rest of your hair as you normally would. Or, you can leave your hair au naturel, allowing those tiny baby braids to pull focus. When you’re finished, use the trusted Honey Infused Hair Oil from Gisou to tame any flyaways. Known for adding texture and definition to any look, this hairstyle has gained traction among beauty enthusiasts like Bella Hadid, Hailey Bieber, and Kylie Jenner.

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Vamp makeup

olivia rodrigo beauty trends
Olivia Rodrigo on the set of her “Vampire” music video. (Image: @claytonhawkins/Instagram)

Thanks to her song “Vampire”, Olivia Rodrigo has settled quite comfortably into yet another TikTok beauty trend: Vampire skin. All you need is a flawless skin base, a highlighter of your liking, and blood-red lipstick to mimic this look. Bonus points if you can draw out a dramatic sharp liner as perfect as hers. Remember, glowing skin is the protagonist of this look so a dewy setting spray, preferably Airbrush Flawless Setting Spray by Charlotte Tilbury, will pack the right punch. As is evident from her music video, delicious cherry lips also add a sultry touch like no other. Swipe this NARS Powermatte Lip Pigment across your lips for a crimson red hue that is reminiscent of a “Godd–mn Vampire”.

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Graphic eyeliner

Olivia Rodrigo at the 2021 Met Gala. (Image: @claytonhawkins/Instagram)

In an ode to her tried-and-true ‘clean girl’ aesthetic, Olivia Rodrigo’s 2021 Met Gala look featured dewy, scaled-back makeup that is super easy to recreate. Given her penchant for edgy vibes, the singer also added a touch of the viral graphic eye trend without straying away from ‘less is more’ territory. Make the look your own by creating a smooth canvas using YSL’s All Hours Foundation and Touche Eclat Pen. Then, take the Fenty Beauty Flyliner Liquid Eyeliner to draw pencil-thin lines along the inner corner and under your brow bone. Tie the entire look together with fluffed-up brows and elongated lashes. Olivia’s makeup artist Molly Greenwald recommends this YSL mascara for the perfect lash curl.

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Sequinned eyelids

olivia rodrigo beauty trends
A still from the GUTS world tour (Image: @karissamarie.beauty/Instagram)

Even when singing heartbreak anthems on stage, best believe that Olivia is still bejewelled — or, at least, her eyelids are. A fan of everything that dazzles and is purple, Rodrigo’s lilac lids sparkled like a disco ball at the GUTS world tour. To achieve a look like this one, start by priming your lids with Tom Ford Beauty’s Emotionproof Eye Primer. Then, apply a generous dose of your favourite lilac eyeshadow followed by Eternal Eye Bijou glitter from Jill Stuart. Finish off with Glossier’s smudge-resistant Pro Tip eyeliner to emulate her signature cat eye.

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Hair adornments

Olivia Rodrigo at the 2022 Met Gala. (Image: @oliviarodrigo/Instagram)

For her second-ever Met Gala, the pop grunge singer matched her Versace lavender gown with butterfly hair adornments perched atop tousled curls. Fashion a similar hairstyle with a pair of gorgeous butterfly clips. To add just the right amount of drama, try the floating crease eyeshadow trend as spotted on Olivia. And remember: All that glitters is not always gold; sometimes it’s purple.

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Cherry lips crystal eyes

What’s better than cherry lips and sequinned eyelids? The two of them paired together. Try this gutsy makeup look that Olivia could not get enough of all through her GUTS World Tour. Use our product recommendations mentioned above to try one of many beauty trends loved by Olivia Rodrigo — red lips, iridescent lids, and more.

(Main and featured images: Interscope Records/Press)

The information in this article is accurate as of the date of publication.


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