Global fashion and lifestyle retailer Shein will host a special episode of its interactive shoppable livestream experience to unveil its Fall and Winter collections. The Shein Live: Front Row event will kick off at 12 p.m. PT on Sept. 22, offering a 90-minute immersive journey in which consumers can explore the hottest fashion trends and simultaneously shop the looks via the Shein mobile app.

The livestream, hosted by Shein’s Renee Ariel and Julissa Bermudez, will feature six Shein customers who will model on the runway to showcase how specific items can be styled for real-life events and scenarios. Fans and followers can watch the livestream across Facebook, X, YouTube, and Instagram via Shein’s branded accounts. To generate buzz for the live event, the retailer is asking fans to share their Shein Live: Front Row outfits on social media by tagging @sheinofficial and @shein_us and using the hashtag #Sheintrendy and #Sheinfw24.

Influenced by the colder weather and “cozy chic” trends, the event brings together looks across five collections: Winter Edge, Effortlessly Casual, Keep Cool, Cozy Chic and Modern Elegance.

Shein first broke into shoppable livestreams in the fall of 2023 with a similar Fall/Winter Collection unveiling. Due to its success, the brand went on to host a three-hour event in February 2024.