The fashion space today can feel extremely fast-paced. The vast amount of brands and businesses popping up every single day, paired with the mass consumption of information consumers get through the internet, means they are bound to miss many things. It’s impossible to cover every single new thing that comes up, so here I will be covering two new and unique brands that are well on their way to blowing up and changing the fashion industry.
BYSANDERSBRIAN
Los Angeles-based brand, BYSANDERSBRIAN, pushes artistic boundaries through experimental designs and avant-garde streetwear fashion. Initially, Designer Brian Sanders got his start designing merchandise for a musician, who then introduced Sanders to a screenprinting internship. After honing in on his design skills, he started designing custom outfits for various musicians such as Kaash Paige, Tay Keith and Jetsonmade. Those opportunities allowed the brand to evolve into what it is today.
This brand reflects themes of individuality and independence and sets itself apart from other upcoming brands and designers. With taste, Sanders brings disruption to the status quo, embraces complexity and encourages one to become something greater and reach the fullest potential of oneself. Made with luxury in mind, Sanders produces high quality, attention-grabbing pieces that evoke conversation. His take on various accessories include unique silhouettes that are thought provoking and add depth to each piece. He makes a point to use his outlet to shine a spotlight on women’s fashion in the streetwear community.
BYSANDERSBRIAN is truly a hidden clothing line in the fashion world. It’s safe to say this brand is one that has the potential to make a large impact in the next few years. The ideas expressed through the wearable art that he produces proves that this designer is worth keeping a close eye on. BYSANDERSBRIAN and his pieces are a breath of fresh air that will continue to evolve as modern fashion does and aid in the expression of many people.
Society 16
Society 16 is an online clothing brand started by Omaha-native Nick Barajas. The brand uses clean designs to convey various messages relevant to younger generations. Barajas, the mind behind the brand, felt compelled to use his entrepreneurial spirit and love for fashion to create clothes that communicate positivity.
The idea of the brand itself is to promote positive messages to the younger, more heavily influenced generation. Barajas believes that finding passion at a young age is of utmost importance and wants to use his brand as an example to others. As a young adult, he understands the importance of positive messaging incorporated into one’s surroundings. The brand itself preaches finding internal peace, stating that a healthy lifestyle starts by finding peace mentally and emotionally.
The style of clothing Society 16 focuses on is a mix between graphic streetwear and athleisure. Using effective color combinations and loud branding, the brand is able to tastefully plaster their messages in a way that is stylish and attention grabbing, always allowing it to be seen. Quality is a top priority with this brand, and for a reasonable price, it has produced some of the most well-fitted, good-looking and timeless pieces I’ve seen in a while.
As a newly created brand, it has quickly managed to gain a solid following in the Omaha and Lincoln areas. Humble beginnings and noble values give the brand a wholesome appeal that most pop-up brands today tend to lack. There’s no doubt that the messages they preach are messages that need to be heard. Pairing that with clean, easily-worn designs, this brand is one to watch and will no doubt be spreading their positive messages to the masses in no time.