Spotify is Using AI Technology to Create Personalized Playlists


Since Spotify’s AI DJ feature has been successful, the music streaming platform is now creating AI playlists. Recently introduced into beta, the feature allows users to create a playlist based on written prompts.

Spotify Using AI Technology to Create Customized Playlists

Spotify Using AI Technology to Create Customized Playlists

The new feature will allow users to go beyond the standard playlist creation requests, such as those based on genre or time frame, to those that are much more specific. For example, users could create playlists such as Spotify-suggested options like “songs to serenade my cat” or “beats to battle a zombie apocalypse”.

AI playlists were first reportedly in the works in October 2023, when reverse engineers Chris Messina and Alessandro Paluzzi shared screenshots of code from Spotify’s app that referred to AI playlists that were “based on your prompts.” Though Spotify declined to comment at the time, they confirmed in December 2023 that it was testing AI-generated playlists.

Playlist prompts could include a wide variety of topics such as activities, animals, places, movie characters, colors, and even emojis. The company recommends generating playlists using prompts that contain a combination of artists, moods, genres, and decades to get the best results.

In addition to the prompts themselves, Spotify also utilizes its knowledge of the specific user’s music taste to customize the AI-generated playlists. Once the playlist is created, users can also use the AI feature to refine the results by stating commands such as “more pop” or “less upbeat.” Songs can easily be removed from the playlist by simply swiping left.


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