Stellantis and IIT Madras Ignite Automotive Innovation with Ground…


In a landmark collaboration, global mobility leader Stellantis and India’s esteemed Indian Institute of Technology Madras (IIT Madras) have come together to spearhead innovation in the automotive industry. This partnership materialized in the form of a Technical Idea Hackathon, aimed at discovering cost-effective solutions, attracting over 500 engineering enthusiasts. The event underscored the pivotal role of industry-academia collaborations in driving technological advancements.

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Unleashing Creativity through Competition

The Hackathon, organized by IIT Madras and its Centre for Innovation (CFI), offered an unparalleled opportunity for students to tackle real-world challenges in the automobile sector. Over the course of a week, participants explored the nuances of frugal engineering and cost optimization, applying their knowledge to Citroën India models like the C3, eC3, and C3 Aircross. This hands-on experience with advanced automotive technologies encouraged participants to think innovatively, leading to the development of practical, cost-effective solutions for the industry at large.

Recognition and Rewards

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The culmination of the hackathon was marked by the recognition of six teams, who collectively received INR 4 lakhs in awards for their exceptional contributions. These teams stood out for their inventive solutions that promised not only to revolutionize the automotive industry but also to be feasible for implementation. Ashwani Muppasani, COO of Stellantis India & Asia Pacific, lauded the participants, highlighting the practicality and cutting-edge nature of the ideas presented.

The Future of Automotive Innovation

This collaboration between Stellantis and IIT Madras serves as a beacon for future industry-academia partnerships, demonstrating the immense potential of combining academic insight with industry experience. The success of the Hackathon paves the way for more such initiatives, promising a future where innovation continues to drive the automotive industry forward, making it more sustainable, efficient, and cost-effective.

The partnership not only showcased the brilliance of young minds but also set a precedent for how collaborative efforts can lead to breakthroughs in technology and design. As the automotive industry moves towards more sustainable and innovative solutions, the role of academia in fostering these changes becomes increasingly significant. This event is a small yet significant step towards a future where the boundaries of what is possible are continually expanded through collaboration and innovation.


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