Uncover the latest styles for Spring/Summer 2024. Straight from the pages of the Book for Men, the latest style manual captures chic monochromatic moments and gives a few lessons on travelling in comfort. We’ve got you covered for the season.

Touch of Tweed

Adding a whisper of whimsy to a classic fabric, elevate traditional tweed in a soft yellow, and pair with coordinating loafers and an embroidered button-down to make a statement.

Touch of Tweed Style Manual BFM
JACKET ($5,400), SHIRT ($1,300), PANTS ($3,800), SHOES ($1,850), AND BROOCH ($1,650) BY DIOR MEN.

Quick Stride

Level up with a new staple sneaker. Inspired by ’80s soccer culture, the bold colour and comfort of the PUMA Palermo makes for the perfect summer shoe.

SHOES ($120) BY PUMA.
SHOES ($120) BY PUMA.

Gone Fishing

Reel in a utility vest in a striking shade of crimson red. Add a white shirt and jeans to complete the look.

FULL LOOK (PRICE UPON REQUEST) BY PRADA.
FULL LOOK (PRICE UPON REQUEST) BY PRADA.

Master Monochrome

Opt for navy over black in a head-to-toe ensemble. Explore new proportions with a long dress shirt under a duster jacket, and straight leg trousers.

JACKET ($5,700), SHIRT ($1,650), PANTS ($1,490) BY FENDI.
JACKET ($5,700), SHIRT ($1,650), PANTS ($1,490) BY FENDI.

Blue Notes

If you’re looking to add a dash of colour to your watch wardrobe this season, a blue dial is the perfect place to start. Whether a deep Atlantic cobalt or a pale shade of glimmering Grecian azure, these watches are the perfect way to complement everything from a navy blazer to a breezy linen shirt.

PIAGET POLO DATE, $18,900. SEIKO PROSPEX MARINEMASTER SJE099, $3,995. VACHERON CONSTANTIN PATRIMONY SELF-WINDING, $42,700.
PIAGET POLO DATE, ($18,900). SEIKO PROSPEX MARINEMASTER SJE099, ($3,995). VACHERON CONSTANTIN PATRIMONY SELF-WINDING, ($42,700).

Effortlessly Cool

From workdays to the weekend, the Louis Vuitton x Tyler, the Creator collaboration brings a fun twist to denim staples and accessories.

Effortlessly Cool Style Manual BFM
JACKET ($3,300), OVERALLS ($2,080), SMALL BAG ($2,600), AND LARGE BAG ($3,400) BY LOUIS VUITTON MEN’S.

Tied Together

Make your mark with a printed tie, the perfect, patterned way to add some sophistication to your outfit.

6. Tied Together Style Manual BFM SS24
6. Tied Together Style Manual BFM SS24
6. Tied Together Style Manual BFM SS24
6. Tied Together Style Manual BFM SS24
SHIRT ($188), TIE ($128) AND TIE ($228), BY BOSS; TIE ($390) BY TOM FORD AND TIE ($295) BY RALPH LAUREN, BOTH AT HARRY ROSEN; RING ($2,850) AND BRACELET ($10,300) BY TIFFANY & CO.

Strapped In

Once the domain of standard-issue military field watches, the sturdy and colourful textile strap (sometimes called a NATO strap) has lately become a popular choice for luxury watches, too. Whether in traditional olive drab or a rainbow of reds, blues, and other hues, a textile strap lends a casual, summer-ready look to your wrist.

LONGINES HYDROCONQUEST GMT, $3,600. TUDOR PELAGOS FXD, $4,820. OMEGA SEAMASTER PLANET OCEAN 6000M, $18,400.
LONGINES HYDROCONQUEST GMT, ($3,600). TUDOR PELAGOS FXD, ($4,820). OMEGA SEAMASTER PLANET OCEAN 6000M, ($18,400).

Refined Refresh

Whether you’re travelling or channeling an Italian summer vibe from home, consider woven fabrics instead of linen to broaden your shirting horizons.

SHIRT ($285) BY LIBERO.
SHIRT ($285) BY LIBERO.

Staring at the Sun

Set your sights on a new signature style with the latest sunglasses. From bold blues to timeless frames, we’ve got you covered.

. Staring at the Sun Style Manual BFM SS24 3
. Staring at the Sun Style Manual BFM SS24 3
. Staring at the Sun Style Manual BFM SS24 3
. Staring at the Sun Style Manual BFM SS24 3
SHIRT (PRICE UPON REQUEST) BY COS; GLASSES ($1,150) BY JACQUES MARIE MAGE, AT KARIR EYEWEAR; GLASSES ($625) BY CUTLER AND GROSS; GLASSES (PRICE UPON REQUEST) BY DIOR MEN; GLASSES (PRICE UPON REQUEST) BY GUCCI, AT HOLLY EYEWEAR.

Finishing Touch

Invest in accessories that add peak performance and an elegant touch to any look.

SHIRT (PRICE UPON REQUEST) BY COS; GLASSES ($1,150) BY JACQUES MARIE MAGE, AT KARIR EYEWEAR; GLASSES ($625) BY CUTLER AND GROSS; GLASSES (PRICE UPON REQUEST) BY DIOR MEN; GLASSES (PRICE UPON REQUEST) BY GUCCI, AT HOLLY EYEWEAR.
[CLOCKWISE FROM TOP LEFT] HAT ($610) AND SHIRT ($840) BY GUCCI; BOOTS ($895) BY CANADA GOOSE; CARRERA SKIPPER ($8,400) BY TAG HEUER; JACKET ($1,029) BY ATELIER MUNRO; SCARF ($2,560) BY LORO PIANA, AT HARRY ROSEN.

On the Move

In pursuit of adventure, jet-set this summer with a reliable suitcase and classic layered outfit.

[CLOCKWISE FROM TOP LEFT] HAT ($610) AND SHIRT ($840) BY GUCCI; BOOTS ($895) BY CANADA GOOSE; CARRERA SKIPPER ($8,400) BY TAG HEUER; JACKET ($1,029) BY ATELIER MUNRO; SCARF ($2,560) BY LORO PIANA, AT HARRY ROSEN.
SHIRT ($560) AND JEANS ($530) BY AUTRE RICHE; TRENCH ($480) BY COACH; LUGGAGE ($1,345) BY MONTBLANC.

Creature of Comfort

Whether journeying by plane, train, or automobile, dress in a travel-ready, relaxed outfit that doesn’t compromise on style.

13. Creature of Comfort Style Manual BFM SS24 1
SHIRT ($995) BY MARNI, JACKET ($1,270) BY JIL SANDER, BOTH AT HARRY ROSEN.

Photography: Garrett Naccarato (See Management)

Styling: Nadia Pizzimenti (P1M)

Grooming: Caroline Levin (P1M)

Watch Photography: Brandon Titaro (Rodeo Production)

Watch Styling: Haley Dach

Models: Andy, Daniel, Hun (WANT Management), Ethan (Another Species)

Stylist Assistant: Kennedy Adams

Photo Assistant: Zackery Hobler

Watch Prop Styling: Chad Burton (Cadre Artist Management)

Photo Assistants: Adam Coish, Dalia Rahhal