Every spring, top bloggers and fashion magazine leaders come together to solve the mystery: What makeup trends will dominate the upcoming season? This summer, the findings are especially delightful with lightweight, natural-looking, long-lasting makeup solutions, even in the Israeli heat, alongside vibrant colors and sparkles that elevate any look.
One of the main challenges of summer makeup is creating a striking and impressive look with a minimal and precise number of products to avoid burdening the skin and the look. Bronzer or not? Blush? Powder? How to do the lips without overloading, and is there a way to do eye makeup in July-August without looking like the Joker in two hours? We’re here to answer these crucial questions with all the latest tips and tricks for summer 2024, plus some product recommendations that will lead you straight to the coveted look.
And if, like us, you’ve been saying, “I must get away” three times a day lately, this guide is just for you – because you can find all the products on the list at James Richardson, the duty-free shop that does for beauty lovers what candy stores do for kids. Go all out with your shopping experience, with a huge variety of both new and classic brands perfectly arranged, including hard-to-find ones like NARS and Helena Rubinstein, and sample-sized products for the holiday you can’t resist. But before you go, jot down what to pick up from the store for globally perfect looks.
Colored Mascara
Purple, green, orange, and every color of the rainbow: Beyond being a hot trend, colored mascara is an easy and quick way to add a refreshing pop of color to your look without burdening your face under the heat. This little wink instantly elevates your appearance, turning any banal look into a festival. For the more creative, complete the mascara with eyeliner or eyeshadow in a matching, similar, or complementary color, as your creative spirit guides you. With colored mascara, the color combinations are limitless, and there’s no chance anyone else in the room will have the same look. Go for it. For the less daring, even a touch of blue mascara, without eyeshadow and fuss – it’s perfectly fine. If you buy one from L’Oréal, consider adding three more products – and get one of them free.
Pearl Skin
The glossy and dewy finish refuses to go out of fashion. This time it’s called “pearl skin,” offering a slightly less wet and sweaty look than the glass skin trend, thank goodness. No one wants to look like they’ve dipped in a jar of gefilte fish. So how do you achieve the coveted glow? Mainly, in Israel, by stepping outside between 5 AM and 7 PM. If you want to add more moisture and shine to the natural charm of July-August, a high-quality, moisturizing skin prep will give the effect, as will reducing the use of powders and preferring products in their cream or liquid versions, such as Clarins’ tanning serum or NARS’ liquid blush that’s been shaking up the cosmetics world for a few years now.
In our scorching country, it’s hard to survive without a powder that sets everything, so it’s recommended to achieve the effect by applying one of Dior or Estée Lauder’s perfect powder highlighters over the powder. Between us, even Jade’s will do the job. Apply the highlighter on the cheekbones, apples, nose tip, under the outer part of the brows, and any other area where the sun naturally hits, and – you’ve got it. Remember the clean-girl aesthetic trend? This is pretty much a continuation of that story. For precise highlighter application in the brow area, use Kylie’s shimmering highlighter pencil.
Blue Eyeshadow
Is this the ‘90s knocking on our door again? Dark, light, sky-blue-gray, metallic, shimmering, or completely matte – the blue eyeshadow from the ‘90s and early 2000s is back in a big way, after years of teasing us. If memories of your school counselor haunt you and you’re afraid to recreate the look, try a more updated use of the color by drawing graphic eyeliner or applying bright sky-blue eyeshadow around the inner corner of the eye. You can find quality eyeshadow in the desired color in MAC’s stunning selection, which never disappoints.
Note: Blue eyeshadow doesn’t suit everyone. If you have blue eyes, thank the Creator and skip this trend, as it will do the opposite of highlighting your natural, desirable blue. Brown eyes get the spotlight here, and let them have it – it doesn’t happen to them often. But also remember that makeup has no real rules, so, in short, do what pleases your eye. Your vacation, your rules.
Soft and Blurred Lips
Can this really be called a trend? Haven’t we always done this? Anyway, this is what the experts and fashion magazines proclaim – summer 2024 is characterized by a light, refined, everyday lip look. To achieve the look, take any matte lipstick you like, with a hot recommendation for Maximal Silky or Powder Kiss Velvet Blur from MAC (yes, we love MAC, you caught us), dab a bit on your finger and tap it on your lips until you get a slightly more pigmented look than usual. That’s it, you’re ready to wander the Riviera with a no-effort look. Well, 0.5% effort. Other high-quality lipsticks we particularly love can be found in the selections from Dior and Clarins, it’s all a matter of budget.
Doll Blush
The frenzy of Sabrina Carpenter, the pop singer of the moment, continues to influence, this time on our cheeks, with the iconic blush look that sends us somewhere between a porcelain doll and Bratz. How do you achieve it? Very simple: Piles of pink blush on the apples of the cheeks, and for a truly doll-like look, go for Sisely le Phyto Blush’s unapologetic fuchsia. Wow, how beautiful it is. Softer shades are also part of the game, and you can find them in Estée Lauder’s quality products, which by the way give you a second product at 50% off. To maintain this rosy hue for a long time, start with Byneta’s creamy blush or NARS’ liquid blush and layer a powder blush on top. Now you’re Sabrina Carpenter – sail to an exotic beach and dance on the shore accompanied by a bunch of handsome mulattos.
Keep in mind: There is no one right way to apply blush. You can spread it on the cheekbones or the apples, or both; you can draw it towards the temples or not; you can apply a little on the forehead, nose, and even the chin tip. Like bronzer, highlighter, and contour, the correct way to apply blush is the one that flatters your specific face shape. To find out what that is, browse through a trillion online guides on the subject, or rely on your visual wisdom and apply blush however looks good to you.
Orange, Orange, Orange
Orange lips, peachy cheeks – this summer, orange is the new black. There’s nothing like this warm shade for a sweet and nostalgic sunburned look. Orange blushes are already peeking from every fresh (or sweaty) corner, and you can find their most beautiful shades at Benefit or Clinique for an added playful shimmer. Lipstick – well, you already know where we love to buy them. And most importantly, you can find all the products on this list in one store. Can you guess which?
Of course, for those in a hurry, parents, and anyone who doesn’t want to shop around, duty-free has made it possible for you to order everything you want in advance and just come to pay for it on the day of the flight. Yes, yes, just like you arrange medical insurance in advance, a travel package, car rental, and hotel, you can also organize all your duty-free shopping in advance – and pick it up at the time of takeoff or landing, at your convenience.
To order duty-free products from home before your flight, click here >>
In collaboration with James Richardson