Green IP is now the approved partner of Keyloop, a worldwide automotive tech provider and will be the ‘driving force’ behind delivering integrated Voice as a Service (VaaS) and Unified Communications as a Service (UCaaS) technologies to Keyloop’s international customers.

This strategic move signifies a major step in Green IP’s development plan.

The company has also welcomed 11 new staff members from Keyloop, bringing valuable automotive industry experience.

Kane Hardy, Green IP’s general manager, said: “Keyloop is a dedicated automotive technology provider, offering Fusion, its automotive retail platform, to vehicle manufacturers, retailers, financiers and fleet suppliers.

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“We are excited to announce our appointment as an approved Keyloop partner, having acquired its Voice Connect services proposition.”

Mr Hardy added: “Green IP will now be an international provider of VaaS integrated solutions for the automotive sector, uniquely integrating our telephony and collaboration technologies with Keyloop’s automotive retail platform.”

Keyloop, based in Reading, has more than 40 years of industry expertise.

Adam Bastin, EVP, strategy and corporate development for Keyloop, said: “Partnering with Green IP represents an opportunity for Keyloop to focus on Fusion, Keyloop’s dynamic automotive retail platform, while Green IP works with our customers to deliver increased value through integrated VaaS solutions.”