“We saw a lot of soft-focus, blurred skin on the runways—still polished but with a more natural, breathable quality,” says Jafri who worked on the Grace Ling spring/summer show. The key to the viral “cloud skin” look—as seen on celebs like Rosalia and Ayo Edebiri recently—is skip prep, according to Jafri. “I love layering skincare-infused complexion products to achieve that effortless, second-skin effect,” she explains.

But she also really focuses on keeping the glow exactly where she wants it and adding a soft-matte finish where she wants to bring down excess shine. She recommends slathering on a hydrating or illuminating primer to moisturize your skin before going in with any complexion products you choose (foundation, concealer, tinted moisturizer—you name it—but ideally, the formula is on the satin, natural side). Then, set your skin with a translucent setting powder. Laura Mercier’s is a go-to for her on set because it lasts more than 16 hours and doesn’t make skin look too dry or cakey. “Press it in with a velour puff for that velvety, cloud-like effect, allowing the natural glow to peek through,” she adds.