The Luddites, workers of the early English Industrial Revolution, formed an underground resistance organization against industrial automation, often resorting to forms of material and symbolic violence against machines and their owners. In the United States, the concept of Luddism against the digital revolution emerged in 1984 when the prominent postmodern writer Thomas Pynchon questioned in the New York Times whether it was appropriate to champion their cause in light of the rise of personal computing. This notion has recently resurfaced with the publication of technology journalist Brian Merchant’s Blood in the Machine, which delves into the origins of the anti-technology rebellion that gained prominence in the collective consciousness at the turn of the millennium. Today, Luddism embodies a quest for a romantic, alternative identity to the quantitative rationalism prevalent in the digital environment. However, in this new context, the term has acquired a pejorative connotation and has become entangled in the polarization typical of the American culture wars.