There’s more than fashion and textiles in GL Events’ Fashion Show Division.
Florence Rousson, general manager of the fashion division of GL Events, has recently unveiled the new identity of GL Events’ fashion shows division, renamed as The Creative Pole.
The change is aimed at implementing a more transversal strategic vision and a new positioning that reflects the ambitions defined by Florence Rousson in a rapidly evolving global market, where structural and economic challenges require new responses.
The cross-disciplinary and complementary approach within The Creative Pole’s fashion shows allows for the gathering of a unique international community and the establishment of strong and unprecedented strategic axes: geographical, sectoral, and thematic.
The Creative Pole brings together Première Vision, Tranoï, and Fashion Source, encompassing 18 events across three continents and uniting over 440,000 creators, designers, and fashion industry professionals. With eight offices worldwide, it serves as a hub of events and services dedicated to all stakeholders in the creative sector.
While each brand will maintain its unique identity within The Creative Pole, this new entity has already fostered cross-sectoral integration between events through strategic geographic expansion, from Tranoï Tokyo (since 2024) to Première Vision Montreal (starting in 2025).
It will also include a tailored response to industry needs and realities, including a June edition of Blossom PV and a repositioning of Première Vision Paris in February and September with two complementary thematic editions (Craftsmanship in February and Innovation & Tech in September).
An expansion of offerings, introducing new inspiring themes such as Beauty at Première Vision Paris in September 2025, provides fashion brands with new growth opportunities.
“As Premiere Vision, for instance, we have decided to host two different themes between February and September in addition to just weavers,” explained Florence Rousson during an interview with The SPIN OFF.
Photo: Premiere Vision
Florence Rousson
“In addition to our exhibitors from the textile and apparel world, we want to focus on other specialists who can complement our offerings. For the running edition of February 2025 we have decided to host high craftsmanship and handicraft specialists of our Maison d’Exceptions section, while in September we will present specialists in innovation and tech with an opening on beauty as an inspiration source,” she continued.
“Our strategy is to think more about the trade show not only as a tool that gives weavers the opportunity to host and market products, but to start from the needs of fashion companies in an already global way and become a source of inspiration.
In France, this week we have seen some important partnerships between fashion and beauty, such as, for example, the recent acquisition of Jacquemus by L’Oreal. Such new synergies can open new and interesting market segments, as they bring strong added value and give brands the opportunity to find new financial resources. For this, we are interested in thinking our trade shows are not only aimed at weavers but also at the market and fashion companies and to try to covertheir needs.
In 2025, we will not become a dedicated beauty fair. That is not our goal. But thinking that visitors can find inspiration, do networking and collaborate can be appreciated, as we can involve resources that can be complementary.
In September, we will see other developments to strengthen the attractiveness of the fair and to create different events in terms of content by also having these strong themes to make fashion companies take advantage of a moment of inspiration twice a year that can be different,” she added.
The Creative Pole will also serve as a link among international industry players, offering a strategic vision of their expectations, fostering synergies, and presenting solutions across the entire value chain. This is why it will also launch its new International Observatory of Creation. This initiative will present annual insights into industry developments, trends, and needs, along with a detailed analysis of key challenges to anticipate transformations in the creative industries in France and worldwide.
Photo: Maria Cristina Pavarini
Handmade straw headgear, Soy Como Soy at Maison D’Exceptions, Premiere Vision
“This first year as director has allowed me to meet and listen to all stakeholders (upstream, downstream, industry players, and federations). By uniting our complementary expertise under one banner while preserving the uniqueness of our brands, we are creating a unique international hub capable of supporting all actors in the creative sector as they navigate the challenges ahead,” added Rousson.
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