What sets them apart from other luxury rug brands are the diligent fusion of tradition and innovation. “Our rugs like Synchrony, Spectrum and Flux showcase an unwavering commitment to artistic storytelling, incorporating eccentric design elements inspired by cultural heritage and historical nuances. This dedication to meaningful narratives and unparalleled craftsmanship distinguishes us in the luxury rug market,” he explains.

The highest quality materials and craftsmanship is a non-negotiable aspect of the brand’s ethos. They source premium materials, including the finest wool and silk, and collaborate with skilled artisans who have honed their craft across generations. “From material selection to the intricate knotting process, our commitment to quality is evident in rugs like Reverie and Crescendo, showcasing enduring craftsmanship,” he says.

Highlighting some key design elements in the new collection, Rahul says, “The main features include dynamic hues, intricate patterns, and a fusion of wool and silk to mimic bold brushstrokes. Envisioned as centrepieces for contemporary spaces, the collection seamlessly converges the legacy of traditional handmade rugs with modern hues and striking patterns.”