By Park Jin-hai
Advertisement
Park Mak-rye, 77, a popular YouTuber with 1.16 million subscribers, is launching a beauty brand under her own name.
Also known as @korea_grandma, she is the latest in a growing number of celebrities, YouTubers and influencers venturing into the cosmetics industry, leveraging their influence to launch their own beauty brands.
Created in collaboration with global cosmetics giant Cosmax, Reii Reii is a skincare brand inspired by the beauty wisdom of Park and designed specifically for younger generations.
The brand features traditional Korean ingredients such as rice water and acorn powder, which Park has shared as her personal skin care secrets on social media. According to W Concept, a fashion platform, Reii Reii will be sold exclusively through its site.
Advertisement