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Ten years ago, Morgane Sézalory started her direct-to-consumer brand Sézane.

Featuring timeless fashion pieces inspired by French girl style, the company quickly garnered a legion of fans. After years of waiting — and saving up to shop in Paris and other places that had Sézane stores — the brand finally launched its ecommerce presence in Canada.

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This fall, the brand is expanding its fashion footprint with its first children’s line. Dubbed Petit Sézane, the collection features stylish options (including a few brand icons such as the Gaspard Cardigan and Will Jacket) for kids aged a few months to age 12.

We caught up with Sézalory to learn more.

Q: How would you describe Sézane for people who aren’t familiar?

A: Sézane is more than a fashion brand, it’s the story of my life that started when I was 17 and started selling vintage pieces online. I had one goal in mind: offer perfectly cut pieces at fair prices that last forever. But it’s also the story of our social and environmental engagements.

Our efforts have been recognized through a B-Corp certification in 2021. Since 2018, Sézane has also raised more than seven million euros for our philanthropic program DEMAIN, which supports women and equal opportunities for children worldwide.

Q: ⁠ ⁠Who is the target customer?

A: Everyone! I love to know that everyone can find something at Sézane. People from age 16 buying their first cardigan to age 77 loving our purse, for example.

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Q: ⁠ ⁠What makes Canada a good fit for the brand? 

A: Timeless pieces that can match with everything, colourful and cosy knits and warm coats to fight the coldest winter — and also the best Parisian wardrobe with this je-ne-sais-quoi that makes the difference.

Q: You’re launching a children’s collection. What made this the right time to do so?

A: I’ve been thinking about it for the past 10 years, when Nina, my oldest daughter was born … but I also knew that I needed time to do it right. I needed time to observe and understand what matters for a kid, but also for a parent — me included.

Q: ⁠What other exciting launches are coming up for Sézane this fall?

A: A new iconic purse, The Tote, that I’ll carry everywhere this fall. And the most beautiful capsule collection coming from our Studio in September.

Q: ⁠ ⁠Lastly, we have to ask, what’s the secret to French-girl style?

A: There is no secret!

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