INTRODUCTION

The hospitality industry has experienced a rollercoaster in the past three years, going from a near complete shutdown during Covid to a bumper summer in 2023, driven by pent-up demand and excess savings. But with health worries behind us, and the recovery story of the last couple of years losing steam, what comes next for travel and hospitality brands?

ABOUT THE SURVEY

This report is based on data from online surveys conducted by Alvarez & Marsal among 3,818 adults in France, Germany, Italy, Netherlands, Qatar, Saudi Arabia, Spain, United Arab Emirates and the United Kingdom. The survey was conducted in September 2023 and comprised a questionnaire of 43 questions.
 

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