Cowboy Copper Hair: Another color-based trend, cowboy copper hair, is inspired by the caramel tones of classic cowboy leather. The trend has also seen a 10,000% rise in searches on Pinterest and has a current view count of 98.1 million views on TikTok. The shade stands out due to its two-tone effect, with deeper auburn hues on the underlayer of hair and brighter, more ginger shades pulled through as highlights or block colored on the top layer. Many hairstylists are sharing their tips to achieve the look through TikTok tutorials, with a video posted by @hairby_chrissy that suggests the best professional extension combinations to obtain the shade, which currently has 35,900 likes.

Ultimately, while experts and industry professionals can make informed guesses of the upcoming season’s trends, whether or not they actually stick and gain traction is dependent on consumers choosing to engage with them and the commitment level they require. At a time where 69% of consumers turn to TikTok to learn about beauty, it is no surprise that the trending looks for AW/23 are taking off on the video-based app—as well as the door opening for new and unpredicted trends to surface. As we enter the autumn months, it will be interesting to keep tabs on the trends that continue to see success and how these are adopted into everyday consumer and professional beauty routines.