The U.S. Army is reviving a decades-old motto in the hopes that it may assist in reversing a recruiting crisis that has reached a fever pitch during the past several years. After twenty years as the Army’s official motto, the slogan “Be All You Can Be” was retired in 2001. Secretary of the Army Christine Wormuth stated, “We want a new generation of Americans to view the Army as a bridge to the lives and vocations they desire.” A marketing campaign with the tagline will debut during this year’s NCAA March Madness basketball tournament.