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It’s the most wonderful of the year — Black Friday is here! There are tons of Black Friday beauty deals live for the most decorated sales week of the year, but there’s one savings event you don’t want to miss: the Ulta Black Friday sale.
Black Friday is still days away, but Ulta has officially launched its Black Friday sale ahead of schedule, with new weekly discounts on popular beauty products. The savings event features up to 40 percent off on more than 600 products ranging from hair tools from Ghd to a teeth whitening kit from Crest. And for a limited time, it also includes a rare Dyson Black Friday deal with 20 percent off the Airwrap — mic drop!
Even though Ulta has not confirmed their official Black Friday deals yet, we anticipate that the discounts will start rolling out shortly after. The sale is one of the best opportunities to stock up on beauty advent calendars, perfume gift sets, the best skincare sets, hair styling tools, and makeup brush sets. Aside from the deals live now, Ulta will begin to drop more deals on November 18th, so be sure to keep checking the daily markdowns!
During Black Friday, we will regularly update this page, so keep this page bookmarked and check back for all our hand-picked Ulta deals available for Black Friday. Ahead, see our favorite deals available at Ulta today.
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Related:
Nordstrom’s Black Friday Deals
Amazon Black Friday Deals
Dyson Black Friday Deals
Black Friday Clothing Deals
Top 10 Ulta Black Friday Deals
Courtesy of Sephora
Dyson Airwrap Complete Long Multi-Styler
Amazon Top-Quality Store Badge on Google: 4.5/5 stars
Ulta Top-Quality Store Badge on Google: 4.8/5 stars
Rare deal alert! Use code DYSON20 to secure a whopping 20 percent off the Dyson Airwrap Multi-Styler Complete. This all-in-one hair tool comes with six different attachments to dry, curl, brush, and smooth hair, and the complete set is packaged in a sleek, leather-like storage case with velvet dividers and trays to house all of its different components.
Price upon publish date of this article: $479.99
Sexy Hair Smooth & Seal Anti-Frizz & Shine Spray
Ulta Top-Quality Store Badge on Google: 4.7/5
First up on Ulta’s best Black Friday deals list is this anti-frizz shine spray. Sexy Hair’s spray helps keep hair smooth all day by locking out humidity and moisture that makes it frizz. The light mist also works to seal hair cuticles, which increases shine.
What testers say: “I really enjoyed using this product. It gave the hair a nice shine for the finished product without making the hair feel oily or greasy. The results were still lightweight and flowing beautifully.”
Price upon publish date of this article: $16.06
Crest 3D Whitestrips Noticeably White Dental Whitening Kit
Ulta Top-Quality Store Badge on Google: 4.7/5
These effective whitening strips from Crest rarely go on sale, but you can catch them now at Ulta’s Black Friday sale. The box includes 20 strips that testers say remove years of stains with a few uses. Its effectiveness and ease of use attract repeat shoppers to this teeth-whitening method. All you have to do is place them on our top and bottom rows of teeth and let them sit for up to 30 minutes. The result? A smile that rivals an in-office dental visit.
What testers say: “You can notice a difference in three days, and the don’t make your teeth that sensitive.”
Price upon publish date of this article: $22.49
Ghd Gold Styler 1-Inch Flat Iron
Ulta Top-Quality Store Badge on Google: 4.7/5
Handfuls of celebrity hairstylists are spotted with a Ghd hair tool in hand at any given event. If you haven’t gotten your hands on one yet, we recommend this flat iron that provides strands with a sleek finish in half the time. The iron boasts innovative heat sensors, tested and proven to leave hair smoother and healthier. It heats up in 25 seconds, reaches up to 365 degrees, and it has a shut-off feature that activates after 30 minutes of non-use.
What testers say: “I love this flat iron! This is my first time trying the GHD brand, and I love it. I love that I only have to go over my hair one time, and it looks great. My hair feels soft, and it shines.”
Price upon publish date of this article: $167.30
Daily Concepts Gua Sha Facial Jade Tool
Ulta Top-Quality Store Badge on Google: 4.7/5
A gua sha massage will refresh your face in just a few minutes: Glide the tool across your skin to increase circulation for a more radiant look.
What testers say: “Absolutely love this facial tool. I put it in the freezer and use it in the morning and night after I’ve put on my skincare! Great product!”
Price upon publish date of this article: $11.20
Morphe X Ariel Signature Look 12-Piece Face & Eye Brush Set
Ulta Top-Quality Store Badge on Google: 4.7/5
Give your brush stars a refresh over the holidays. Luckily, this Morphe brush set makes it easy to swap out your used brushes and replace them with ones that provide a precision application. The makeup brush set includes everything from a bronzing brush to a soft sculpt signature sponge.
What testers say: “I Love everything about this brush set. I’ve had for seven months, still look an work like the day I bought them. I don’t understand how people are saying they’re expensive. You get 11 brushes & a sponge!! That’s less than $10 a brush.”
Price upon publish date of this article: $68.60
Neutrogena Makeup Remover Cleansing Towelettes
What’s included: Two packs of Makeup Remover Cleansing Towelettes
Ulta Top-Quality Store Badge on Google: 4.7/5
These classic makeup wipes from Neutrogena wipe away your makeup and leaves your skin completely clean. Each towelette easily takes off waterproof eye makeup and face makeup without stripping your skin.
What testers say: “I’ve tried many assorted brands of makeup wipes & I always come back to these. I even tried Clinique & they burned my skin. I have very dry, sensitive, skin. These are moisturizing and don’t hurt my face. I highly recommend giving them a try!”
Price upon publish date of this article: $10.49
Real Techniques Miracle Complexion Makeup Sponge Duo
Ulta Top-Quality Store Badge on Google: 4.7/5
Ulta’s Black Friday sale is one of the best times to stock up on everyday makeup necessities like sponges. If you need to replace your current ones, this duo from Real Techniques is an affordable option to other choices on the market. They blend liquid- and cream-based makeup products flawlessly and streak-free.
What testers say: “This has been my favorite sponge for years, lol. I’ve never used anything else. I use a damp sponge for foundation and dry for my ELF putty blush or for setting powder. It’s very soft, and I get so many uses out of one sponge.”
Price upon publish date of this article: $7.69
Too Faced Cosmic Crush High-Pigment Eyeshadow Palette
Ulta Top-Quality Store Badge on Google: 4.7/5
If you have a beauty lover on your holiday gift list, pick up this top eyeshadow palette from Too Faced — it’s already 50 percent off! There are 16 highly pigmented eyeshadows that have a creamy consistency that gives a one-swipe color payoff.
What testers say: “This is perfect if you want to travel with just one palette that can be used for both those fun, flirty night outs and in addition to your everyday glow look. Love! Such a great selection of bold colors!”
Price upon publish date of this article: $26.00
LashFood Phyto-Medic, Natural Eyelash Enhancing Serum
Ulta Top-Quality Store Badge on Google: 4.7/5
There’s no shortage of lash serums on the market, but landing on one that actually produces results is tougher than you think. Ulta shoppers praise this formula from LashFood since it works while you sleep to make eyelashes longer, thicker, and stronger.
What testers say: “I was a little skeptical about making such a high-priced purchase for a brand I’ve never tried, but my lashes were in need of some extra TLC thanks to false lashes beating up my naturals. So here I am one month later after purchasing this item, and the results were subtle at first, and now my favorite part of the day is wearing my mascara because my lashes are so long.”
Price upon publish date of this article: $39.00
More Ulta Black Friday Deals to Shop
Caboodles On the Go Girl Makeup Case
Ulta Top-Quality Store Badge on Google: 4.7/5
Stocking up on hair tools, makeup, and skincare is great, but picking up a nostalgic makeup case is even better. Caboodles are also discounted during Ulta’s Black Friday sale. You can pick up one for yourself and others to give as gifts this season for just $16!
What testers say: “Now commencing massive nostalgia! I’m pleased to now know that Caboodles are every bit as practical and well-made as I remember, based on the one my Mom had when I was growing up. It looks cute on my dresser and makes me happy every time I stop to use it.”
Price upon publish date of this article: $16.09
Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara
Ulta Top-Quality Store Badge on Google: 4.7/5
Once you try this mascara from Lancôme, you won’t reach for another formula. The Lash Idôle Lash-Lifting & Volumizing Mascara separates each lash and delivers an even dose of the formula with every pass. The result? Lashes that look volumized, lengthened, and feathery soft. It’s also waterproof.
What testers say: “I normally use the regular version of this mascara, but I decided to try the waterproof for my wedding. I LOVE it, more than the og! It holds curl and length all day and makes my lashes look so long and wispy (I don’t like a clumpy look). It doesn’t smudge on me either, but my skin runs more on the dry side. And it comes off easily with a micellar remover and makeup cloth.”
Price upon publish date of this article: $18.00
The Body Shop Edelweiss Intense Smoothing Day Cream
Ulta Top-Quality Store Badge on Google: 4.7/5
This day cream from The Body Shop deeply hydrates and helps the skin maintain its natural moisture barrier. The cream is comprised of 97 percent natural ingredients like Edelweiss extract, which smooths skin similarly to retinol. The formula is dermatologists tested and suitable for all skin types, including sensitive skin.
What testers say: “I am really enjoying this smoothing cream! I use just a little bit, and my face is moisturized all day without feeling greasy. No breakouts or clogged pores either. My makeup glides over it perfectly!”
Price upon publish date of this article: $21.60
R.e.m. Beauty Interstellar Highlighter Topper
Ulta Top-Quality Store Badge on Google: 4.7/5
As its name suggests, this highlighter offers a celestial glow. The topper provides a multi-dimensional glow to cheeks and cheeks, seamlessly gliding over skin for an even application. The vegan formula from R.e.m. Beauty is infused with vegetable-derived emollients that blend effortlessly into the skin and leave a dewy finish.
What testers say: “I love highlighters and love to glow! Most of my highlighters glitter or are too flashy for everyday wear; this formula is beautiful but subtle enough for daytime wear. It has a beautiful, fun, and unique shade range, and the packaging is stunning with a nice mirror (great for makeup bags and traveling). I will be bringing additional colors into my collection.”
Price upon publish date of this article: $11.00
Bobbi Brown Skin Concealer Stick
Ulta Top-Quality Store Badge on Google: 4.7/5
Bobbi Brown’s concealer stick offers a mess-free option for applying concealer. Just swipe the stick in the areas you need, blend, and voila! Skin that looks smooth and hours of crease-proof for up to 12 hours.
What testers say: “I did not mean to purchase the concealer stick — I was trying to purchase the foundation stick. I bought this by mistake, and I simply love it. I can trace my eyebrows and under my eyes way better than a brush. The best mistake purchase ever.”
Price upon publish date of this article: $19.20
Tony Moly Timeless Ferment Snail Lip Sleeping Mask
Ulta Top-Quality Store Badge on Google: 4.7/5
Snail mucin has been inching its way into face serums and moisturizers, with testers (and WWD Shop editors) loving the hydrating, smoothing benefits this ingredient brings. Curious? Give the Tony Moly Snail Lip Sleeping Mask a try while you can snag it on sale during Ulta’s Black Friday deals. The lip mask delivers a dose of moisture to dry lips and works to boost collagen production.
What testers say: “This is the most hydrating lip mask I have ever used on my lips! My lips have been dry and cracking after my trip to Chicago, and this has healed them overnight. I wake up in the morning with the most plump, hydrated lips ever!”
Price upon publish date of this article: $11.90
Avène Cicalfate+ Restorative Protective Cream
Ulta Top-Quality Store Badge on Google: 4.7/5
Avène’s formulas are loved by celebrities and shoppers thanks to its gentle ingredients. This Cicalfate+ Restorative Protective Cream is crafted with C+ Restore, a postbiotic ingredient that balances the skin. It also has a copper-zinc sulfate complex, which helps to maintain healthy skin. Lastly, there’s Avène Thermal Spring Water to calm and soothe skin.
What testers say: “I live in Alaska and have always struggled with dry skin and acne, especially during the winter. This is an overnight cure-all. Dry skin? Gone. Hormonal acne? Gone. Fungal acne? Gone. Sunburn? GONE. You love yourself? Or even just like yourself? Buy this.”
Price upon publish date of this article: $19.26
StriVectin Peptight Tightening Neck Serum Roller
Ulta Top-Quality Store Badge on Google: 4.7/5
Neck creams can cost a fortune if you don’t catch them on sale — that’s why this pick from StriVectin is a deal you don’t want to miss. The Peptight Tightening Neck Serum Roller visibly tightens skin and smooths neck lines. The peptide-packed serum comes in the form of a roller that’s easy to apply to your neck area, so you can add it right into your daily skincare routine.
What testers say: “I can actually see fewer lines on my neck after a few weeks of using the neck serum roller! It’s amazing. I highly recommend it.”
Price upon publish date of this article: $55.30
Beekman Bloom Cream Daily Moisturizer
Ulta Top-Quality Store Badge on Google: 4.7/5
The Bloom Cream Daily Moisturizer goes above and beyond your other beauty products. First, it dispenses from Beekman’s signature tube in a pretty flower shape. Second, it’s packed with goat milk prebiotic and milk postbiotic that gives your skin a dose of healthy vitamins, which gives your competition a youthful, radiant glow.
What testers say: “Gentle enough to use every day, doesn’t leave me greasy, and it’s one more product that makes me LOVE this brand. I finally found one that helps with my rosacea. I now know what my face without redness looks like, thanks to them. This cream is my holy grail now.”
Price upon publish date of this article: $37.80
Patchology FlashPatch Rejuvenating Eye Gels
Ulta Top-Quality Store Badge on Google: 4.7/5
If you’re struggling with dark, puffy under eyes, make sure you grab these cooling eye patches. The eye masks from Patchology contain a blend of caffeine and hydrolyzed collagen, which help rejuvenate your inner eye area in minutes.
What testers say: “I wear makeup every day, and although I’m young, I’ve always struggled with puffy under eyes that tend to get dry and look wrinkly because of all the concealer I pack on. So, I really need a great under-eye product to moisturize my under-eye and reduce puffiness. This product does that for me, way better than paper under eye patches I’ve tried before. The cooling jelly substance feels so nice, especially when I put them in the fridge so they are cold.”
Price upon publish date of this article: $9.00
Is Black Friday the Best Time to Shop at Ulta?
Black Friday is one of the best times to get beauty deals at Ulta. Ulta’s Black Friday discounts differ from markdowns that we see during the 21 Days of Beauty events, as the Black Friday event offers more sales across a wider range of products and rare discounts on items that typically aren’t marked down. There’s also major savings on budget-friendly essentials like makeup sponges, lip balms, moisturizers, and body care.
Ulta’s Black Friday sale is another chance to finish (or start!) your holiday shopping for the beauty lovers on your nice list. Since items will be discounted, it’s an excellent chance to score gift sets and impressive skincare for those who still need a gift for this season.
What to Expect From Ulta’s Black Friday Sale
Like previous years, Ulta’s Black Friday sale is be packed with beauty treasures from brands like Kiehl’s, It Cosmetics, and Tula, to name a few. Last year, there were cleansers on sale for as low as $8, a bestselling lash serum from Grande Cosmetics majorly discounted, and lipstick picks for up to 30 percent off. We’re expecting to see similar deals this Black Friday, with some added sugar for all of us who have been extra nice this year.
Did you know that Ulta has a vast women’s perfume and men’s cologne selection, too? If not, you can also count on markdowns on the already budget-friendly scents and significant discounts on designer options. If you don’t frequently shop for new scents, now is the best time since you can test new ones you’re thinking about adding to your daily lineup without paying full price.
And let’s not forget about beauty gift sets — you know, the festive kits that have multiple beauty products in them? They’re a great way to save money even when they’re not on sale, but Ulta has put them on sale, too. Right now, plenty of gifts are in stock, from Olaplex to Drunk Elephant; you can get ahead of the Black Friday rush and add a set to your cart. Even though they’re not discounted yet, they’re high-value picks.
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Meet the Author
Taylor Lane is a WWD and Footwear News contributing freelance beauty and fashion shopping writer based in Charleston, South Carolina. The former New Yorker previously held on-staff shopping writer roles at Yahoo Life and Dotdash Meredith. Lane’s bylines have appeared in publications like InStyle, Forbes Vetted, Women’s Health, and more. Lane has several years of editorial experience covering beauty and fashion, reporting on everything from stylish and functional sneakers to the latest and greatest beauty products at Ulta.