“The ‘unapproachable makeup’ trend is an intentionally bold and dramatic look that features strong contouring, dark eyes and striking lip colors. The overall intent is to create a powerful and somewhat intimidating appearance,” says Wright. This trend goes full glam. Think: siren eyes, dramatic lashes, sharp contours and a statement lip. And if you want to take things up a notch, you can bleach your brows, as seen on celebs like Bella Hadid, Dua Lipa and Ashley Graham.

This makeup trend also has some wellness aspects to it. The look is meant to evoke confidence and empowerment. It gives women the opportunity to be comfortable in their own skin and beauty choices, while not letting others (mostly men) ruin it. Sorrells said it best: “This trend snatches the eyes and face to give a sultry/sensual vibe. It says, ‘I’m confident, I’m mysterious and unfazed, honey!”