Ever wish you could spend less time sitting in the salon chair getting your tresses painted—or just be a little…well…lazier about touching up your color? Then you’ll want to know more about this next trend.

Gutterman thinks low-maintenance color, or “hair color that grows out naturally and feels like it could be your color,” is only going to get even more popular this season. “This gives women more time in between appointments, making it easier to maintain,” says Gutterman. “Sun-kissed natural color can be seen on tons of celebs, but you probably didn’t pay too much attention because it looks so natural!”

Celeb hairstylist David Lopez, who works as an ambassador for T3, is seeing clients, celebs, friends, and TikTokers alike all embracing lower-key color, too. “A lot of people are moving away from high-maintenance hair color,” says Lopez. “People who have traditionally had this medium-brown hair color that typically go to highlights, like Hailey Bieber, are really embracing that darker look again. Lots of people who have been going blonde but notice their hair is breaking and want it to be healthy will go to a lower-maintenance color in an effort to have healthier hair.”

Lopez says darker shades can be universally-flattering, work for all hair types, and actually help you play up and contour your unique facial features. “I think sometimes people forget that hair frames your face, and sometimes when you have a deeper hair color, it frames your face more,” he says.