BURLINGTON, Vt. – The University of Vermont Athletics Department has partnered with MVP Health Care (MVP) as the presenting sponsor for Senior Days. The agreement was reached through athletic multimedia rights holder Vermont Sports Properties, the locally based team of LEARFIELD – the media and technology powering college athletics.
MVP is committed to serving older adults across Vermont. In 2021, MVP partnered with the UVM Health Network to launch a first-of-its-kind health plan called UVM Health Advantage, which was guided by local doctors and direct feedback from results of Vermont and Northern New York to ensure the benefits meet the needs of older adults in the area.
Through this partnership, UVM Athletics and MVP will launch a campaign titled “Senior to Senior”, a promotion across Vermont sports that recognizes a local senior fan as an honorary senior during Senior Day games. Thanks to MVP, all fans over the age of 60 years old will be able to purchase their tickets to senior day games at a special, discounted rate.
“We are incredibly excited to join forces with the University of Vermont Athletics Department, embarking on a remarkable partnership that brings exclusive VIP game day experiences to older adults,” said MVP Health Care’s President and CEO, Chris Del Vecchio. “At MVP Health Care, our unwavering commitment lies in empowering individuals to lead healthy lives that extend beyond the traditional boundaries of health care. Through the visionary ‘Senior to Senior’ program, we wholeheartedly dedicate ourselves to enhancing the well-being, happiness, and community engagement of older adults by creating opportunities for them to relish in the excitement of local sports.”
The “Senior to Senior” initiative will kick off with Men’s Soccer Senior Day on Friday, Oct. 27 where longtime fan Walt Levering will be recognized by the team as an honorary senior. Without this partnership with MVP, UVM Athletics would not have the ability to afford senior fans with this type of memorable, VIP game day experience.
“We are proud to collaborate with MVP on the ‘Senior to Senior’ program for the 2023-24 and 2024-25 seasons,” said University of Vermont’s Athletic Director, Jeff Schulman. “This is a unique opportunity to honor some of UVM Athletics’ most dedicated fans while recognizing our graduating student athletes. We’re looking forward to our upcoming Senior Days.”
About MVP Health Care
MVP Health Care is a nationally recognized, not-for-profit health insurer caring for members in New York and Vermont. Committed to the complete well-being of our members and the communities we serve, MVP Health Care makes health insurance more convenient, more supportive, and more personal. For more information, visit www.mvphealthcare.com, or on Facebook, Twitter, Instagram, and LinkedIn.
About The University of Vermont Health Network
The University of Vermont Health Network is an academic health system that is comprised of six affiliate hospitals, a multi-specialty medical group, and a home health agency. We serve the residents of Vermont and northern New York with a shared mission: working together, we improve people’s lives. Our partners include:
• The University of Vermont Medical Center
• The University of Vermont Health Network Medical Group
• The University of Vermont Health Network – Alice Hyde Medical Center
• The University of Vermont Health Network – Central Vermont Medical Center
• The University of Vermont Health Network – Champlain Valley Physicians Hospital
• The University of Vermont Health Network – Elizabethtown Community Hospital
• The University of Vermont Health Network – Porter Medical Center
• The University of Vermont Health Network – Home Health & Hospice
Our 4,000 health care professionals are driven to provide high-quality, cost-efficient care as close to home as possible. Strengthened by our academic connection to the University of Vermont, each of our hospitals remains committed to its local community by providing compassionate, personal care shaped by the latest medical advances and delivered by highly skilled experts.
About University of Vermont Athletics
The University of Vermont Athletic Department oversees programming in Intercollegiate Athletics and Campus Recreation. With a strong commitment to academic success, the intercollegiate program includes 18 NCAA Division I sports with a history of significant competitive success. In recent years, men’s and women’s basketball, men’s hockey, men’s and women’s lacrosse, men’s and women’s soccer, and women’s track have advanced to the NCAA Tournaments with skiing winning the NCAA Championship most recently in 2012.
About LEARFIELD
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors’ Cup, supporting athletic departments across all divisions.