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At first glance, Seray offers cute, monochrome sleepwear sets.

But, according to founder Lauren Sudeyko, the stylishly hued lounge separates represent much more than just a comfy bedtime look.

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“Seray disrupts sleepwear norms by addressing women’s pain points overlooked by traditional retailers,” the Vancouver-based entrepreneur explains.

We caught up with Sudeyko to learn more:

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Q: For those who aren’t familiar, what is Seray?

A: Seray redefines women’s sleepwear with innovative Tencel Modal fabric, ensuring cool, comfortable nights during the transformative 8 p.m. to 8 a.m. time frame. The sets offer advanced sleepwear designed for quality rest, prioritizing wellness and meeting all women’s needs during their eight to eight.

Q: What makes it unique?

A: Research reveals a gap: purchased sleep sets are saved for occasions, leading to using old clothing or sleeping naked. Seray fills this need by providing high-quality sleepwear that aligns with wellness and anti-aging goals, redefining its role beyond mere clothing. This disruption fills the need for quality sleepwear, emphasizing its crucial part in skin care and overall well-being.

Seray introduces advanced cooling sleepwear crafted from Tencel Modal, prioritizing comfort for quality sleep. Our flattering sleepwear styles stand out with its no-feel stitching, delicate ribbing and extra-wide, no dig waistband for the ultimate in comfort. Our sleepwear range also offers an inclusive size range from XXS to 2X.

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Q: Who is the target customer?

A: The target for Seray is women 25 to 44 who are balancing busy lifestyles. These women often struggle to prioritize between their partner, friends and self-care, and may feel like they need to ‘do it all’. They have a keen eye for quality and want a solution that will last them a long time so they do not need to compromise on quality and a good night’s sleep.

Q: Why sleepwear?

A: The pivotal moment came in 2022 — I made a life-altering decision to step into entrepreneurship, leaving behind the familiar and venturing into the unknown. Amid intense impostor syndrome and difficult conversations with friends and family who couldn’t understand why I would leave a flourishing corporate career, I held onto my vision and trusted my gut to bet on myself. I envisioned Seray not just as a brand but as a force that could positively impact the lives of countless women globally.

This personal journey, transitioning from insecurity to confidence, fuelled my dedication to Seray. It’s not merely about creating sleepwear; it’s about disrupting the industry with ethical, sustainable options that prioritize women’s comfort and well-being. My journey embodies a relentless commitment to making a difference in women’s lives, stemming from personal experiences and driven by a vision of meaningful impact.

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Q: What is the price range for the products?

A: The price range for products starts at $15 for socks and goes up to $169 for a full sleep set.

Q: Where can people check them out?

A: Seray is available online at Seray-shop.com, at all Hill’s Dry Goods locations, Nettle’s Tale and at various pop-ups throughout the city.

[email protected]

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