The integration is designed to provide a native shopping cart and checkout process within Facebook and Instagram, streamlining the purchasing journey for users on these social platforms. This move is expected to significantly expand the potential customer base for MARKET.live vendors by leveraging the extensive user networks of both Facebook and Instagram.

Rory J. Cutaia, CEO of VERB, emphasized the importance of this development, stating:

“This expansion with Meta underscores MARKET.live’s commitment to providing a seamless, interactive video-based shopping experience across multiple social platforms.”

He further added that this strategic initiative represents a substantial milestone for MARKET.live and that the company anticipates introducing more innovations and partnerships as they continue to evolve the social shopping experience.

MARKET.live, powered by Verb Technology, is known for its interactive video-based sales applications and has positioned itself as a convergence point for e-commerce and entertainment. The platform enables retailers, brands, creators, and influencers to monetize their social media followings through livestream shopping events broadcasted across various channels, including TikTok.

The integration with Meta’s platforms is part of VERB’s broader strategy to expand its reach and enhance the value it offers to its stakeholders, including brands, retailers, creators, affiliates, and influencers.

This development is based on a press release statement from Verb Technology Company, Inc. and reflects the company’s ongoing efforts to innovate within the social shopping space. As the integration progresses, more information is expected to be shared by the company through its social media channels and MARKET.live.

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