Vestiaire Collective, one of the best-known luxury resale sites in the UK, is taking a further stand against fast fashion by banning a number of brands from appearing on its site. The retailer this week has announced that it would be introducing a definition-based criteria for what the platform considered to be fast fashion, which would be developed with a committee of fashion industry experts.

This team is building a framework based on the five criteria which it sees to be fuelling overproduction and overconsumption. These are; a low price point and the repairability of the garment, intense renewal rate based on the estimated number of new items dropped per year, the wide product range and the number of available items at any moment, the speed to market and the frequency and intensity of sale promotions.

This announcement is just the latest in Vestiaire’s effort to keep fast fashion off its site, and to encourage shoppers to be more sustainable. Last year, a number of fast-fashion brands were banned from the site, and there will be further commitments made this time next year.

“The decision to ban fast fashion was made to support Vestiaire Collective’s long time work to promote alternatives to the dominant model of fashion,” Dounia Wone, chief impact officer of Vestiaire Collective said. “Fast fashion brands contribute to excessive production and consumption, resulting in devastating social and environmental consequences in the Global South. It is our duty to act and lead the way for other industry players to join us in this movement, and together we can have an impact.”

The retailer has followed this announcement with a powerful campaign, which has already been shared widely on social media. It shows the incredible scale of textile waste that is discarded every single day.