Matt Reynolds, Chief Editor of Packaging World: So what about timelines for this? I mean, if I’m a packaging designer, I’m hearing, wow, I better get to get to work. What are we talking about time horizons?

Eric Greenberg: Well, as with any regulatory rule-making process, this is in the mode right now of us receiving comments from the public. That’ll go on until at least May. A major rule like this, it’s very common they’ll extend that comment deadline. So it’ll be even after that, before comments are due, FDA will then gather all the comments, figure out their reactions to them. If any of them are substantive and require in their mind, changes to their proposal, they’ll do that. And then they’ll publish a final version of the regulation, and then it becomes effective thereafter. They’ve already said that the requirement to use this new front-of-pack label is not gonna be effective until at least three years after they publish that final regulation. So it is, seems like it’s far away in the distance for smaller companies. It’ll be even farther. It’ll be four years from when they publish that final regulation.