Wayfair’s new Wilmette store.
Wayfair’s foundation that was built in the e-commerce world is evolving to more traditional retailing with the opening of its first large-format store in Wilmette, Ill.,
The company touts the 150,000-square-foot, two-story location as a one-stop shopping destination for all things for the home. The store’s assortment includes furniture, home decor, housewares, appliances, and home improvement products.
“We are committed to providing our customers with unparalleled shopping experiences, tailored to their preferences, whether they choose to shop online or in-store,” said Liza Lefkowski, Wayfair’s vice president of merchandising and stores. “The opening of our Wilmette location marks an exciting chapter for Wayfair, reinforcing our position as the premier destination for home goods. Our store is thoughtfully designed to be both inspirational and practical, empowering shoppers to create spaces that are just right for them.”