We found all the best early deals ahead of Black Friday 2023

Want more deals? Visit CNN Underscored’s Guide to Black Friday for wall-to-wall coverage of the best discounts to be found during the biggest shopping event of the year.

Every year, Black Friday savings start earlier and last longer — we’re still about a week out from the big day, but the online deals extravaganza is already well underway. Whether you’ve been eagerly curating wish lists for months or a shiver of anxiety runs down your spine at the mere mention of Black Friday, we’re here to make your life a whole lot easier.

We’ve scoured the web and rounded up all the best early deals from reader-favorite and editor-approved brands, and we’ll be updating our list (and checking it twice) every day throughout the month. Shop the lowest prices of the year at tons of retailers, whether you’re shopping for holiday gifts or stocking up on essentials.

Our editors do the heavy lifting of deal hunting so you can shop with ease, so skip the frenzy and save your sanity. If that sounds good to you, be sure to check out all the best early Black Friday deals below.

Exclusive deals for Underscored readers

• Aurate: From dainty necklaces to simple studs to chic statement pieces, Aurate offers an array of accessories to match anyone’s style. Treat yourself or a loved one to high quality jewelry for less: our readers can score an exclusive 35% off sitewide with code CNN35.

• Beauty Pie: Avoid the markups on on luxury skin care and cosmetics with a Beauty Pie subscription — and right now get $10 off your first purchase with a free trial or subscription using code CNNSENTME.

• Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.

• Cozy Earth: From breathable bamboo sheets to cute pajamas to cozy quilts, Cozy Earth offers everything you need for a luxurious night’s sleep, no matter the season. Score 35% off your order with code CNNSALE.

• Earfun: For anyone interested in budget-friendly earbuds, EarFun is the name to know. The brand has consistently held the top spot of our best budget earbuds rankings, and right now you can score lowest-ever prices on the Air, Air S, Air Pro 3 and Free Pro 3 with code CNNDEALS.

• Girlfriend Collective: Girlfriend Collective’s activewear is sustainably made, size inclusive and ultra chic — what’s not to love? Through Nov. 15, our readers can score an exclusive 20% off sitewide with code CNN20.

• Layla: Through Dec. 4 you’ll save up to $250 on mattresses and $100 off weighted blankets. Plus, our readers can score additional $15 off any order with code CNN.

• Moon Pod: Shop editor-approved adult beanbags and save 30% sitewide with code JOLLY. Plus, our readers can score an additional 15% off with code CNNPOD15.

• Nolah: Invest in your sleep for less with an additional $100 off already on-sale mattresses with code CNN100.

• Onsen: Crafted from 100% American-grown Supima cotton, Onsen’s waffle-knit towels are absorbent yet quick-drying and soft yet durable — so you can confidently reach for one knowing it won’t be wet or musty from its last use. Get 20% off sitewide with code CNNHOLIDAY.

• Tatcha: Our readers get exclusive early access to Tatcha’s sitewide sale before everyone else, so stock up on Japanese clinical skin care today. Use code CNN25 for 25% off sitewide and free gifts with your purchase.

• Twelve South: Twelve South tech accessories enhance your devices, fill in the gaps and streamline your habits. Through Nov. 21, our readers can score an exclusive discount on the AirSnap cases, which keep your earbuds protected and accessible in style.

• Universal Standard: Refresh your wardrobe with size-inclusive, on-trend fashion in sizes 00 to 40 with deals all month long. Plus, first-time shoppers at Universal Standard can save $100 on orders of $200 or more with the exclusive code CNN-EXTRA100.

• Volcanica Coffee: Fresh roasted specialty coffee is 20% off through Nov. 19 for our readers. Use code 20CNN at checkout to save.

Best early Black Friday deals from major retailers

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• Amazon: Of course, Amazon’s already dropping a bunch of early Black Friday deals on everyday essentials, tech splurges and more.

• Bed Bath & Beyond: Save on essentials for your bed, bath… and beyond from the retailer formerly known as Overstock.

• Best Buy: Now’s the best time of the year to score tech splurges for less, so browse brands like Apple, Samsung and Sonos and save.

• Lowe’s: Shop limited-time savings on home improvement, outdoor furniture, grills and much more during the retailer’s monthlong event.

• Macy’s: Splurges and everyday essentials are up to 50% off during this promo.

• REI: During the Gear Up Get Out Sale, happening through Nov. 20, you’ll save up to 30% on your favorite outdoors brands. Plus, members can take 20% off one full-priced item and an extra 20% on one REI Outlet item using code GEARUP23.

• Target: Save across all categories during Target’s early Black Friday sale, including deals on giftable brands like Apple, Beats, Shark and tons more. New deals go live each weekend, so be sure to check back.

• The Home Depot: From seasonal decor to essential appliances, a ton of categories are up to half off right now.

• Walmart: Shop deals on everything from vacuums to kids’ toys and more — everything you need for the holiday season is on sale at Walmart now.

• Wayfair: Wayfair has kicked off its Black Friday discounts so you can save on furniture, holiday decor and much, much more.

Best early Black Friday tech and appliance deals

Save on laptops, TVs, home security systems and more

• 1More: Our favorite budget over-ear wireless headphones sound better and have more effective noise-canceling than anything we’ve tested at this low price, and boast impressive battery life to boot. The SonoFlows are over $30 off right now at 1More.

• Belkin: Save up to 35% off sitewide, from best-tested smart plugs to editor-approved wireless chargers and much more.

• Best Buy: Now’s the best time of the year to score tech splurges for less, so browse brands like Apple, Samsung and Sonos and save.

• EcoFlow: Save up to 58% on solar generators, portable power stations, solar panels, and more.

• LG: You’ll be able to save on refrigerators, laundry machines and more appliances all month long at LG.

• Logitech: Shop discounts on tech from headphones to keyboards, mice to webcams and more with tiered discounts. Use code LOGIBFCM23 at checkout.

• Moft: Take up to 30% off sitewide, plus take additional tiered discounts on sleek tech accessories.

• Samsung: Samsung is offering smartphones, TVs, monitors and more at steep discounts, so shop now.

• TCL: Shop innovative TVs and soundbars at steep discounts, thanks to these early Black Friday promotions.

Best early Black Friday sleep deals

Save on mattresses, sheets, weighted blankets and more

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• Amerisleep: Score $450 off any mattress with code AS450, plus 30% off adjustable bed bundles, 40% off upholstered bed frames, 20% off pillows and more.

• Avocado: Get 10% off organic mattresses and bedding sitewide with code HOLIDAY.

• Awara: Now through Dec. 4, you’ll score $400 off any mattress.

• Bear: Use code BLACKFRIDAY for 35% off sitewide, plus get free accessories worth up to $400 with the purchase of a mattress.

• Beautyrest: Save up to $900 on premium mattresses from Beautyrest right now.

• Big Fig: Plus-sized sleepers can sleep comfortably on a mattress from Big Fig and save $450 with code BIGFRIDAY.

• Buffy: Cozy, eco-friendly bedding is 25% off sitewide, so shop deals on our favorite down-alternative comforter and more as nights get chilly. Plus, shop bundles to save even more.

• DreamCloud: Take 40% off mattresses through the end of the month.

• Essentia: Take 25% off your order and get free pillows with a Lifestyle or Performance mattress.

• Hatch: This brand’s thoughtfully designed devices let you program a customized sleep and wake routine, with multiple elements to choose from: a reading light, sunrise alarm, bedtime stories, breathing exercises and more. Take up to $40 off today.

• Helix: Helix is offering 25% off sitewide — just use code BF25 at checkout.

• Layla: Through Dec. 4 you’ll save up to $250 on mattresses and $100 off weighted blankets. Plus, our readers can score an additional $15 off any order with code CNN.

• Luna: Shop high-end, eco-friendly sleep products for less — Luna is offering up to 70% off and new deals every day.

• MagicLinen: Looking to upgrade your bedding? Get 25% off MagicLinen’s entire website — and 30% off bedding bundles — through Nov. 28.

• Mattress Firm: Now through Dec. 5, get a king-size mattress for the price of a queen mattress, or a queen for the price of a twin, plus receive a free adjustable base with any qualifying purchase.

• Nectar: Take 33% off your order during this sitewide promo.

• Nolah: Invest in your sleep for less with an additional $100 off (already on-sale) mattresses with code CNN100.

• Pom Pom at Home: Outfit your home with cozy bedding and accessories and score 30% off sitewide with code BF30.

• Sealy: Save up to $400 on select adjustable base sets and $200 on mattresses.

• Serta: Save hundreds on a new mattress from Serta right now.

• Siena: Score half off all mattresses throughout the month of November, with prices as low as $199.

• Stearns & Foster: Take $800 off select smart base sets and up to $600 off select mattresses.

• Tempur-Pedic: During the Black Friday Mattress Event, save hundreds on the Adapt, ProAdapt, LuxeAdapt, ProBreeze and LuxeBreeze models.

• Tuft & Needle: Save 25% on Original and Mint mattresses, up to $800 on the Mint Hybrid, plus 10% off furniture and 15% off pillows, mattress protectors, bedding and more.

• Vaya: Get $300 off any mattress with code VAYA300, plus 15% off platform beds with code BF15.

• Zoma: Save $150 on any mattress using code WIN150, and score 20% off Sports Pillows and Body Pillows with code BFPILLOWS.

Best early Black Friday furniture deals

Save on sofas, rugs, desks and more

• Albany Park: Through Nov. 30 save up 40% off furniture collections including the bestselling Kova.

• Article: Hundreds of items — from furniture to home decor and more — are up to 30% at Article.

• Brentwood Home: Get 10% off luxurious linens and homeware sitewide with code HOLIDAY through the end of the year.

• Burrow: Save up to 50% on seating, dining, and storage.

• Edloe Finch: All month long you have the chance to score up to 30% off the brand’s most loved designs.

• Houzz: During this Black Friday sale, discounts run up to 80% off.

• Lovesac: Lovesac offers ingenious modular furniture solutions like embedded speakers and adaptable sectionals. Through Nov. 26, take up to 30% off sitewide and 35% off Sac bundles.

• Moon Pod: Shop editor-approved adult beanbags and save 30% sitewide with code JOLLY. Plus, our readers can score an additional 15% off with code CNNPOD15.

• Outer: Shop gorgeous outdoor furniture and get up to 30% off bestsellers, including sofa sets, wicker, fire pits and more.

• Raymour & Flanigan: Mattresses and furniture for the entire home are up to 35% off.

• Slumberland: In addition to low prices across the site, an additional discount of $25 off a $100 purchase is yours with code CNNF5G2HU.

• Sundays: Shop thoughtfully designed modern furniture from DTC home brand Sundays and get up to 30% off sitewide through Nov. 28.

Best early Black Friday home decor and office deals

Save on wall art, candles, stationery and more

• Artifact Uprising: Score 20% off holiday cards with code DISPLAYWORTHY to spread festive cheer this season.

• Birthdate: Shop personalized astrology candles and jewelry and score up to half off your order, thanks to Black Friday tiered discounts happening now.

• Branch: Branch makes furniture to seriously upgrade your WFH setup — and right now the brand is offering discounts on some of its most coveted products, plus free shipping on everything.

• Cubii: Get 50% off select seated ellipticals with code SAVE.

• Ergonofis: All month long, score up to 20% off editor-approved standing desks, plus more office furniture and desk accessories sitewide, with free shipping to boot.

• Flexispot: Take up to 70% off home office essentials, and score an extra $30 off select standing desks and ergonomic chairs using code BFFSAFF30.

• Rifle Paper Co.: Take 40% off your order of select holiday-ready stationery, homeware and more.

Best early Black Friday kitchen and dining deals

Save on cookware, snacks, countertop appliances and more

• Atlas Coffee Club: Atlas Coffee Club delivers specialty, single-origin coffee from around the world straight to your doorstep. Get your first bag of your subscription free with code FREECOFFEE.

• Beast Health: Streamline your routines with a powerful, compact personal blender that handles everything from smoothies to soups to sauces and more. You’ll get 15% off your order through Nov. 29.

• Caraway Home: Gear up for holiday cooking — or score a gift for the home chef in your life — with up to 20% off Caraway’s gorgeous cookware.

• Fly By Jing: Fly By Jing’s beloved sauces, dumplings, spice mixes and more can majorly amp up your home cooking with a delicious Sichuan edge. Take up to 50% off select products.

• Great Jones: Shop gorgeous cookware and bakeware at up to 50% off through Nov. 27, including deals on the bestselling Hot Dish, Dutch Baby, Sweetie Pie and more.

• KitchenAid: Save hundreds on a classic KitchenAid stand mixer with these deals on some of our favorite models — holiday baking awaits.

• Made In: Get up to 30% off chef-quality cookware, bakeware, tableware, and knives now through Dec. 3.

• Material: Material offers gorgeous and high-quality kitchen essentials, and right now you can shop the lowest prices of the year on bestselling knife sets and copper-core pans.

• Our Place: The stylish cookware brand is offering up to 45% off a bunch of its versatile bestsellers, including the cast-iron Always Pan, the Perfect Pot, versatile ovenware sets and more. Plus, the new Wonder Oven and Dream Cooker are seeing their first discount ever.

• Sur La Table: Save on your favorite brands — including Le Creuset, All-Clad, Staub and more — and score an additional 20% off with code FRIEND. Stock your kitchen with premium cookware, and you might never feel like ordering takeout again … maybe.

• Truff: Underscored-approved Truff condiments upgrade home cooking with unique and tasty flavors, and right now you can score 30% off sitewide.

• Vitamix: There’s never been a better time to splurge on high-performance blenders and accessories, thanks to these holiday deals live now.

• Volcanica Coffee: Fresh roasted specialty coffee is 20% off through Nov. 19 for our readers. Use code 20CNN at checkout to save.

Best early Black Friday clothing, shoes and accessories deals

Save on activewear, intimates, jewelry and more

• Adidas: AdiClub members get up to 70% off with Black Friday early access right now.

• Allbirds: A consistent favorite among our readers, Allbirds shoes exist at the intersection of streamlined design and unparalleled slipper-like comfort. Get up to 50% off a bunch of styles through Cyber Monday.

• Ana Luisa: These tarnish-free pieces offer the rare combination of dainty and durable, promising everyday looks that last. Add your favorites to cart for tiered savings up to 30% off.

• Hill House: The brand behind the inescapable nap dress trend offers accessories, swimwear, children’s apparel and more, including a gorgeous winter collection perfect for holiday parties. Save 30% on your order with code EVERYTHING30.

• Indochino: Suits start at just $349 all month long at Indochino.

• Nike: Whether you’re shopping for a new pair of kicks, some comfy loungewear or activewear that perfectly suits your workout routine, check out Nike’s Black Friday deals today.

• ThirdLove: ThirdLove has engineered a wide range of stylish, supportive and seamless intimates so comfortable that you might forget you’re even wearing them. Beyond its Internet-famous bras, the brand also offers a range of size-inclusive activewear, pajamas and more up to 70% off sitewide.

• True Classic: Save up to 60% off select menswear styles.

• Zappos: Shop footwear and clothing for the whole family and save during this promo at Zappos.

Best early Black Friday beauty deals

Save on makeup, skin care, hair tools and more

• Act+Acre: Hair care from this editor-favorite brand is 25% off sitewide, so treat your tresses for less.

• Kitsch: Score up to 40% off hair products and more during this sitewide sale at Kitsch.

• Murad: Take advantage of this Black Friday promo offering 30% off skincare sitewide, plus a free full-size moisturizer with orders of $150 or more.

• SkinStore: Right now at SkinStore, score up to 50% off bestselling brands like CosRX, Bioderma, NuFace, Caudalie and more.

• Soko Glam: Take 35% off all your favorite K-beauty brands at Soko Glam.

• Solawave: All month long, Solawave is offering a sitewide BOGO promo, so snag a skin care device for yourself and a loved one for less.

• The Ordinary: The Ordinary offers effective clinical formulations with transparent pricing and sourcing of ingredients. Build your own bespoke routine during this rare month-long sale.

• Ulta: This beauty retailer is offering new deals every week leading up to Black Friday, so check out the current selection and save.

Best early Black Friday fitness and health deals

Save on exercise equipment, bidets, oral care and more

• Bala: Bala Bangles are the chicest ankle weights you’ll find on the market — and looks aside, they upgrade any workout with streamlined resistance. Take 30% off your purchase with code PLAYDAY30.

• Before: This editor-favorite sustainable toothpaste brand offers gentle yet effective formulas in a fully recyclable tube, and Underscored readers can get 40% off sitewide with code CNN40.

• Billie: Your rusty pharmacy razor is so yesterday — instead, check out our favorite women’s razor, which offers a flawless shave in a colorful, convenient package. You’ll save 20% on any order over $20 through Dec. 6.

• Headspace: Get 50% off annual and monthly subscription plans from a meditation app we love.

• Hydrow: With the latest tech and more than 4,000 workouts, a premium rower seriously upgrades at-home workouts. Score $500 off the original Hydrow and $450 off the Wave through Dec. 2.

Best early Black Friday outdoors deals

Save on grills, camping gear, apparel and more

• Sea to Summit: Save up to 40% on sleeping bags and more through Nov. 27.

• Traeger: Score up to $300 off wood pellet grills, plus save on meat thermometers and more outdoor cooking accessories.

• Upway: Take advantage of this sitewide sale to score discounts between $300 and $1500 on ebikes from top-selling brands.

• Yeti: Yeti coolers and drinkware are famously durable, insulated, and leakproof — and right now you can take advantage of free monogramming, perfect for a personalized gift. Plus, take 25% off the Rambler Stackable Pint and Stackable Cup in the color of your choice.

Best early Black Friday kids and baby deals

Save on toys, clothes, baby monitors and more

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• Lalo: Lalo’s functional baby and toddler essentials are chic, versatile and minimalist, minus the dreaded monotonous beige aesthetic. Shop for mealtime, playtime and bath time during this Black Friday sale, with deals on bestsellers and access to exclusive holiday bundles.

• Primary: Clothes for babies and kids up to fourteen years old are up to 40% off at Primary.

Best early Black Friday pets deals

Save on treats, toys, carriers and more

• Fable Pets: At Underscored, we’re big fans of everything Fable Pets has to offer. Spoil your pet with everything from enriching toys to innovative accessories and more — select products are up to 35% off.

• Litter Robot by Whisker: The brand behind the innovative self-emptying litter box is offering a rare sale on all bundles and more cat accessories right now.

• Little Beast: Take 25% off dog clothes sitewide, from hoodies to cardigans to parkas and more.

Best early Black Friday travel deals

Save on suitcases, neck pillows, carryons and more

• Calpak: The chic luggage brand is offering new deals every day for the first two weeks of November.

• Monos: If you’ve got travel plans this holiday season, be sure to browse deals up to 30% off this popular luggage brand.

• Roam: Customizable hard-side luggage is $100 off through Cyber Monday.

Best early Black Friday holiday deals

Save on festive decor, gift subscriptions, games and more

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• Drizly: Stock up on wine, beer and spirits from this online liquor store using promo code BLKFRIDAY23. Save up to $10 off a Drizly order over $40 through Nov. 27.

• Harry & David: Save 20% on orders of $79 or more with code TOGETHER20.

• Michaels: Score up to 60% off all Christmas trees and more crafting essentials and festive decor.

When is Black Friday 2023?

This year, Black Friday falls on Nov. 24, 2023.

Black Friday is traditionally the day after Thanksgiving and marks the official start of the holiday shopping season.

When do Black Friday deals start?

Of course, over the years, Black Friday deals have become available prior to the actual event, with many retailers opening for doorbuster savings on Thanksgiving evening.

Online deals, however, often go live sooner than Black Friday too. Some retailers will have deals live on Nov. 1, and Amazon has announced its Black Friday shopping event will begin on Nov. 17. You can expect to start seeing even more major price drops on the most coveted items at top retailers starting the Monday before Black Friday, Nov. 21, and continuing through Cyber Monday on Nov. 28.

What will be on sale for Black Friday?

Look out for deals at major retailers like Amazon, Sephora, Target, Best Buy and more, along with sales at smaller brands and businesses looking to get on your radar. There will likely be a few discounts on Apple and Samsung products; smart TVs; gaming and toys; smart home products, including home security and smart lights; vacuums, including Dyson and Roomba; air fryers and other kitchen essentials; and apparel from top brands — to name just a few categories.

What are the best Black Friday deals we expect?

Most retailers haven’t officially announced specific deals, but last year we saw savings that ran the gamut from electronics and major appliances to small household items — any of which would make for the perfect gift for at least one person on your holiday list. Here’s a rundown of some of our favorite deals from last year; you can expect similar deals to appear this year.

How to find the best deals on Black Friday

It can’t hurt to bookmark the sites of your favorite retailers and check back often to see if new promos have gone live. It’s also the right time to sign up for brand newsletters, since they’re often the most direct way to find out when sales start and gain access to special subscriber promos.

And be sure to follow CNN Underscored on Facebook, Twitter and Instagram, and check the site regularly. On Black Friday (and every other day of the year) we’ll be highlighting the best deals around the clock that you won’t want to miss.

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