Elie Saab extends its fragrance line with Give Back Beauty
The Lebanese couture house Elie Saab, has expanded its fragrance portfolio in collaboration with Give Back Beauty, a prominent name in the luxury beauty industry. This partnership highlights the brand’s dedication to capturing its couture essence in the aromatic form, focusing on timeless femininity and elegance as a part of the house’s strong and classic brand extension strategy. Known for exquisite craftsmanship in fashion, Saab’s foray into fragrances aims to evoke the sophistication and allure that defines the label.
The fragrance comes in a pomegranate-inspired bottle, developed by perfumers Aurélien Guichard and Leonardo Lucheze at Takasago with Elixir Love, characterised by an intense blending of red roses, rose essence, neroli, and voluptuous jasmine notes, the latter is enhanced by a cherry accent, integrated with woody notes of oak moss, patchouli and ambroxan with the final ingredient being ‘Love Accord’, created especially for Elie Saab. The campaign features supermodel Candice Swanepoel wearing an Elixir Love couture look enhanced with embroidery and glittering crystals.
This extension aligns with Give Back Beauty’s expertise in translating luxury fashion into high-end fragrances, leveraging sustainable and innovative practices, and emphasising creations that are as enduring and glamorous as Saab’s couture designs. This partnership is expected to enable the brand to reach a broader audience with the growing global demand for premium fragrances, allowing Saab to maintain its identity while innovating and strengthening its sustainability credentials, aligning with modern consumer values.
The fragrance line underscores a seamless transition from high fashion to high perfumery, ensuring that the brand’s narrative of elegance and empowerment resonates with its clientele.
Good Hair Day (GHD) enters the Indian market with Nykaa
Good Hair Day (GHD), a leading British professional hair styling brand, has officially entered the Indian market through a strategic partnership with Nykaa, one of India’s foremost beauty and lifestyle retailers. This collaboration marks a significant milestone for GHD, introducing its cutting-edge hair styling tools to a burgeoning market with a growing demand for premium beauty products with this partnership, GHD products will be available exclusively at Nykaa’s both offline and online platforms across the country.
GHD is renowned for its innovative hair styling technologies, including the patented optimum styling temperature of 185°C, designed to minimise heat damage while delivering salon-quality results. The GHD Helios hairdryer, GHD Duet Style 2-in-1 styler, and the GHD Curve curling range are now available on Nykaa’s platform that incorporate advanced features like ultra-zone™ technology and motion-responsive heat sensors, ensuring efficient, safe, and high-performance styling. Nykaa’s extensive reach and established reputation in the Indian beauty market offer GHD a robust platform to engage with tech-savvy and style-conscious consumers. With Nykaa, GHD gains access to a wide audience accustomed to premium international beauty brands. This partnership is poised to bolster GHD’s global footprint while catering to the aspirations of Indian customers seeking luxury hairstyling solutions.
Paris Hilton launches 11:11 Beauty with Guthy-Renker
Paris Hilton has announced the launch of her beauty and wellness brand, 11:11 Beauty, in collaboration with Guthy-Renker, a renowned direct-to-consumer marketing company, with Alexandra Marsh, a seasoned beauty executive, as the CEO and co-founder. Set to debut in spring 2025, the brand will focus on cutting-edge, high-performance products inspired by Hilton’s personal vision and commitment to empowering individuals through beauty and wellness.
11:11 Beauty builds upon Hilton’s success in the beauty industry, including her iconic fragrance line, which boasts over 29 fragrances and has generated billions in revenue globally. The partnership leverages Guthy-Renker’s expertise in creating market-leading brands, such as Proactiv and JLo Beauty, alongside Hilton’s cultural influence and innovative approach to lifestyle and commerce. The brand is part of Hilton’s broader strategy to expand her 11:11 Media empire, which spans diverse sectors, including entertainment, fashion, and consumer products. With a strong global presence, 11:11 Media has achieved a robust digital footprint, and this new collaboration is expected to disrupt the beauty market by blending technology-driven products with a direct-to-consumer approach, further cementing Hilton’s status as a visionary entrepreneur.
Unilever invests €100 million to build in-house fragrance expertise
British giant Unilever has announced a €100 million investment to develop state-of-the-art fragrance design and creation initiatives. This ‘digital-first’ initiative will integrate cutting-edge technologies such as artificial intelligence (AI) and neuroscience to revolutionise how fragrances are designed and identify emerging trends enhancing product creation, formulation, design, manufacturing, and market launches to enhance emotional well-being and consumer experience, aligning with Unilever’s Growth Action Plan, focused on delivering superior products across its global portfolio.
The fragrance house will operate on a hybrid model, continuing partnerships with established external fragrance houses while simultaneously expanding its in-house expertise. The company has recruited expert perfumers in key markets like the UK, US, and India to drive innovation in fragrance design, who will have access to a palette of over 1,000 raw ingredients to develop unique, mood-enhancing formulations tailored to consumer preferences. Their strategy to incorporate advanced tools, including AI and digital product development, ensures quicker identification and response to fragrance trends. This agility aims to streamline the creation, testing, and market launch of new products, giving Unilever a competitive edge. Furthermore, neuroscience techniques will allow the company to measure the impact of scents on emotional states like confidence and relaxation, enhancing product appeal. This initiative is expected to bolster brand loyalty and differentiation by integrating science, creativity, and market insight, reinforcing Unilever’s position as a leader in the fast-moving consumer goods sector.
Mark Consuelos is the first ever Men’s global ambassador for Stuart Weitzman
Actor, producer, and Emmy-winning talk show host Mark Consuelos has been named the first-ever men’s global ambassador for Luxury footwear brand Stuart Weitzman. Actor, producer, and Emmy-winning talk show host Mark Consuelos has been named the first-ever men’s global ambassador for Luxury footwear brand Stuart Weitzman.
The announcement comes with the brand’s inaugural celebrity-fronted men’s campaign, following the debut of its men’s collection earlier this year. The campaign, shot in Stuart Weitzman’s signature monochrome minimalist approach by fashion photographer Ned Rogers, portrays Consuelos in the Fall Men’s collection, the Adam lace-up boot and the Aiden Chelsea boot, combining style with functionality. The brand is known for celebrating bold, confident women, and this campaign aims to define the Stuart Weitzman man, a sophisticated and intriguing man who celebrates confident, high-powered women and Consuelos illustrates this persona impressively.
The Palace Atelier and NorBlack NorWhite will collaborate to celebrate their shared passion for textiles, design, craft, and fashion
The Palace Atelier, a concept store rooted in Jaipur’s royal heritage, and NorBlack NorWhite, a globally recognised design house, have collaborated to celebrate their shared love for textiles, craftsmanship, and cultural storytelling. NorBlack NorWhite’s exclusive collection will debut at The Palace Atelier on November 4, 2024, in The City Palace, Jaipur, with the launch event promising to be an immersive celebration featuring a fabric installation and new designs that reflect the vibrant essence of the city of Jaipur. Additionally, the two brands have collaborated on two unique adornments as a tribute to the city’s rich cultural heritage.
The Palace Atelier, reimagined by Princess Gauravi Kumari of Jaipur and French designer Claire Deroo, blends heritage with contemporary design. Established in 2012 and later revamped, the museum and concept store showcases curated apparel, jewellery, literature, and design from esteemed brands, all aligned with the legacy of the Maharaja Sawai Man Singh II Museum and Jaipur’s royal family.
NorBlack NorWhite, founded by Amrit Kumar and Mriga Kapadiya, explores Indian craftsmanship through a modern lens, blending traditional textile techniques with innovative design. Operating across India, Toronto, and Los Angeles, the brand is known for its philosophy, ‘Respect the Past. Question the Present. Create for the Future.’, which portrays its vibrant collections and multidisciplinary storytelling approach.
The collaboration highlights the synergy between The Palace Atelier’s commitment to heritage and NorBlack NorWhite’s progressive vision of blending past and present. It underscores Jaipur’s standing as a cultural and design hub and strengthens global conversations around Indian craftsmanship, making the event a noteworthy intersection of tradition and modernity.
Ekaya Banaras launches Fall/Winter 2024
Ekaya Banaras’ Fall/Winter 2024 collection, titled Unwritten Vows, redefines bridal fashion by celebrating self-love and empowerment. Moving beyond the conventional ideals of marriage, this campaign highlights the bride’s journey of self-discovery and devotion to her individuality. Inspired by Baroque architecture, the collection masterfully merges Banarasi weaving traditions with intricate designs reminiscent of scrolls, filigree, and medallion motifs. It blends opulence and restraint, creating a vision that honours the heritage of Indian textiles while embracing modernity.
The collection exudes an enchanting, gothic romanticism, featuring a dramatic palette of fiery reds, deep plums, midnight black, and delicate ivories. These jewel tones are enhanced by shimmering gold and silver zari, capturing the duality of strength and grace in the modern bride. Lavish floral patterns, flowing veils, and dimensional embellishments bring Baroque gardens to life, while structured corsets and voluminous skirts styled by celebrity stylist Gautam Kalra inject a sense of bold grandeur. The collection includes signature pieces like pure silk lehengas and handwoven organza sarees, detailed with ornate embroidery and dynamic pleats, flowing veils spanning vintage-inspired cuts to audaciously modern designs, paired with bold accessories and gold jewellery. The smoky, candlelit campaign setting evokes a fairytale ambience steeped in old-world charm.
Unwritten Vows challenges traditional bridal norms, offering a collection that honours both heritage and the progressive spirit of today’s woman, evoking a deep sense of regal femininity, ideal for the woman who seeks to honour tradition yet rewrite it in her terms. It’s a celebration of individuality, an ode to bold women and is designed for a bride who seeks to define love and beauty on her terms, which is a reflection of empowerment wrapped in elegance. Ekaya Banaras’ Fall/Winter 2024 is a pioneer in reimagining Indian bridal couture for the contemporary era, creating a bride of dreams.
Kim Jones creates a necklace for Marc Jacobs’ 40th anniversary
In celebration of the 40th anniversary of the Marc Jacobs brand, Kim Jones, the artistic director of Dior Men, has created a unique, limited-edition necklace that pays homage to Marc Jacobs’ iconic influence on fashion. Available in just 20 pieces, this exclusive item merges Jacobs’ signature playful aesthetic with the timeless elegance of Dior. The necklace features voluminous curved chains and balloon-style initials “CD” and “MJ,” adorned with delicate crystal tassels that evoke a whimsical trompe-l’œil effect. Priced at €1,500 each, the necklaces will be available starting November 28 at select Dior boutiques worldwide, including Paris, New York, London, Dubai and Tokyo.
“It reminds me of an era of Marc where he made the world shiny and bright, which he still does. He is a hero to so many people in fashion. He has pioneered so much for the fashion industry; there is a school of Marc Jacobs with so many designers having worked with him and for him throughout his career,” Jones said.
This collaboration reflects the longstanding creative dialogue between Kim Jones and Marc Jacobs, who share a rich history in the fashion industry. Their friendship was solidified during their overlapping tenures at Louis Vuitton, where Jacobs served as artistic director, and Jones led men’s ready-to-wear. They’ve since collaborated on notable projects, including the 2022 Fendi collection celebrating the 25th anniversary of the iconic Baguette handbag. Jones describes Jacobs as a hero whose contributions to fashion have inspired generations.
The necklace, a celebration of Jacobs’ penchant for bold and shiny designs, echoes his legacy of making fashion both audacious and deeply personal, also referencing Jacobs’ love for charm jewellery and blending affordability with high luxury. Other luminaries, including Anna Sui, Pat McGrath, and Nigo, have also contributed designs to commemorate the anniversary, highlighting Jacobs’ far-reaching impact on the industry. It not only cements the bond between Dior and Marc Jacobs but also serves as a testament to their shared commitment to innovation and artistry in fashion.
Behno New York Unveils The Katrina Series, A Future Classic Inspired by Katrina Kaif
Luxury handbag house Behno New York has launched The Katrina Series, a collection inspired by the brand’s ambassador, Katrina Kaif. The series features two versatile sizes: a Satchel and a Mini Tote, designed to reflect Kaif’s effortless elegance, versatility, and global appeal, embodying the brand’s ethos of minimalism and timeless design.
The collection is crafted at Maison de Behno, a small-batch luxury leather workshop in India, with a strong focus on sustainability, superior craftsmanship, and ethical manufacturing practices. Kaif, who was closely involved in the creation of the series, expressed her excitement over the collaboration, noting that she had used the bags and found them to be just perfect. The launch is accompanied by a stunning campaign shot by renowned photographer Bikramjit Bose and styled by Priyanka Kapadia, with the bags available globally on Behno’s website.
The Katrina Series marks a significant milestone for Behno, as it is their first step towards building a lasting legacy in the luxury fashion world. The limited-edition pieces are released in small batches, reinforcing the brand’s commitment to exclusivity and craftsmanship and are set to be a standout in Behno New York’s growing portfolio of sustainable luxury products, combining style, functionality, and ethical manufacturing in one iconic design.
G-SHOCK and Almost Gods unite for India’s landmark collaboration
G-SHOCK and the homegrown luxury fashion brand Almost Gods have teamed up to create a limited-edition timepiece, marking the brand’s first product collaboration in India. The Almost Gods X G-SHOCK GA-2100AG24-1A1 is inspired by the raw power of nature and the timeless themes of mythology, reflecting both brands’ commitment to strength and resilience. The watch features G-SHOCK’s iconic octagonal GA-2100 design, renowned for its shock resistance, combined with Almost Gods’ bold storytelling, creating a unique fusion of functionality and artistry. Its volcanic eruption-inspired design embodies the duality of life creation through destruction and is a tribute to inner strength and transformation.
Only 250 pieces of this timepiece are available, making it a collector’s item celebrating the shared ethos of both brands, which have continuously pushed boundaries in their respective fields. G-SHOCK’s Managing Director for Casio India, Hideki Imai, highlighted the partnership as a significant milestone for G-SHOCK’s commitment to the Indian market, combining the brand’s toughness with Almost Gods’ innovative design language. Almost Gods’ Creative Director Dhruv Khurana, expressed excitement about the collaboration, noting the natural synergy between the two brands.
Anaita x Anaar, The Collaboration Of The Millennia
India’s fashion powerhouse and styling icon, Anaita Shroff Adajania, has joined forces with luxe footwear brand Anaar to create an electrifying capsule collection that captures the spirit of the maximalist fashion movement, redefines bold, fearless and unapologetic style, fusing Anaar’s commitment to crafting exquisite footwear with Anaita’s unparalleled eye for style and legendary aesthetic. Anaita x Anaar is a limited-edition lineup that celebrates individuality, maximalism, and fearless self-expression, delivering timeless jaw-dropping designs with every design embracing the essence of personality-driven fashion, encouraging everyone to step into something truly transformative.
Known for her transformative work in Indian fashion and the iconic styling of Bollywood and global celebrities, Anaita brings her signature audacity to Anaar’s meticulously crafted footwear. Together, they’ve unleashed six themes that range giving drama, glamour, and undeniable personality.
The ‘Shine On’ collection brings playful glamour with pieces like ‘Starry Nights’ wedge sneakers and ‘Eye Candy’ wedge sandals. ‘Item Girl oozes allure with ‘Britney’ boots and ‘IT Girl’ platforms. ‘Starlit’ captures cosmic elegance in ‘Glitterati’ platforms and ‘Moonwalk’ sneakers. ‘Disco Deewani’ pushes boundaries with ‘Sans Serif’ peep-toe boots and ‘Terrazzo’ sneakers. Not just that, ‘Boho Bride’ embraces bridal sophistication in ‘Sajna’ wedges and ‘Heer Heer’ platforms with ‘Maharani Moves’ channelling regal vibes with ‘Nine One One’ sneakers and ‘Vintage Vanity’ sandals.
The collection blends oversized diamantes, celestial embroidery, and sophisticated embellishments to tell stories of individuality, joy, and wonder. Anaita’s favourite? The Starlit Collection is a celestial dream of shimmering stars and planets.
