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What Pierpaolo Piccioli’s move to Balenciaga says about fashion’s direction of travel

Italian fashion designer Pierpaolo Piccioli has been named creative director at Balenciaga, taking over from Georgian designer Demna. AFP

Italian fashion designer Pierpaolo Piccioli has been named creative director at Balenciaga, taking over from Georgian designer Demna. AFP

Italian fashion designer Pierpaolo Piccioli has been named creative director at Balenciaga, taking over from Georgian designer Demna. AFP

Appointment by Spanish luxury house signals move away from streetwear and return to couture

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