The exchange4media Group announced the winners of The Pitch Top 50 Brands 2023 – the list that acknowledges the impactful marketing practices by brands across various categories. The awards recognised the top brands across 10 categories, namely The Bottom of the Pyramid, Challengers, Digital First, Evergreens, Impactful Debuts, Luxe, Newsmakers, Regionals, Resurgents and Social Contributors. This year, Pitch Top 50 Brands is presented by Laqshya Group and Shemaroo is the Associate Partner.

The brands that won in ‘The Bottom of the Pyramid’ category include BoroPlus, Godrej Protekt Magic Powder-to-Liquid Handwash, Jio Bharat Phone, Priya Gold Biscuits and Wheel. In the ‘Challenger’ category, the winners include The Acko General Insurance, BluSmart, Lenskart, Licious, Noise, Spotify (India), Wakefit.

In the ‘Digital First category, Khatabook, Myntra, Netflix, UPI (National Payments Corporation of India) and Zerodha took home the honour. The names that made it to the ‘Evergreens’ category include Amul, Asian Paints, Maruti, State Bank of India and Titan. In the Impactful Debuts, brands that took home the honour include Blinkit, Jio Cinema, Ola Electric Scooter and Zepto.

Dyson, Louis Vuitton, Mercedes Benz, Oberoi Hotels, Rolex and Sabyasachi were honoured in the ‘Luxe’ category while Air Jordan/Jordan (Nike), Cadbury, Instagram, Kia Motors, iPhone and Zomato took home the honours in the ‘Newsmakers’ category.

In the ‘Regionals’ category, AU Small Finance Bank, Balaji Wafers, Ghari Detergent, SULA, V-Guard and Wagh Bakri Tea took home the big honours. The ‘Resurgents’ category saw awards being given to Airtel, ixigo, Royal Enfield, Savlon (ITC Limited) and Tata Motors. In the Social Contributors category, Dove, Narayana Hospitals and NDTV took home the honours.

e4m Pitch Top 50 Brands is an annual property of Pitch from the exchange4media Group which aims to unveil the top 5 brands in 10 categories. The list is a means to acknowledge the impactful, efficient, and commendable marketing practices being upheld by brands in various categories. The process aims to identify the best approaches with respect to idea and innovation, consumer connect, communication impact, execution, and results.

In 2023, the Advisory Board was chaired by D Shivakumar, Operating Partner, Advent International, and Former Chairperson & Chief Executive Officer, PepsiCo India. The other members included Anuja Mishra, CMO, Honasa (Mamaearth, BBlunt, The DermaCo, Aqualogica), Amal Kelshikar, Executive Director, Torrent Pharmaceuticals Ltd; Ajay Gupte, Chief Executive Officer-South Asia, Wavemaker; Poonam Kaul, Former CMO of Apple India; Rohit Ohri, Chairman & CEO, FCB Ulka India and Sameer Gangahar, President-North, Leo Burnett.

Below is the complete list of winners: