Marketing

Photo: White Castle

June 9, 2025

White Castle has partnered with Marvel Television’s “Ironheart” streaming June 24 on Disney+. Both the QSR and the series have Chicago ties where the show is based and where White Castle has been a mainstay since 1930, according to a press release.

For a limited time, White Castle fans can order the “Ironheart”-inspired Fanta beverage, the “Mechanized Mix” in restaurants’ Coca-Cola Freestyle machine. The slider brand will also serve its burgers in limited-edition Slider boxes inspired by the White Castle packaging seen in the Disney+ series.

From June 9 through July 31, members who purchase the Fanta “Mechanized Mix” drink will earn $2 off their next mobile order and unlock the limited-edition “Mechanized Mix” badge in the app.

“This collaboration with Marvel Television’s ‘Ironheart’ is a perfect match for White Castle,” Jamie Richardson, vice president at White Castle, said in the press release. “Just as Riri Williams follows her Crave while taking on the world as Ironheart, our Cravers are everyday heroes who bring passion and joy to everything they do. We’re excited to offer them a taste of ‘Ironheart’ with the new ‘Mechanized Mix’ and even more reasons to celebrate through Craver Nation Rewards.”

“Collaborating with a beloved brand like White Castle to celebrate ‘Ironheart’ has been an amazing way to bring Riri’s bold, innovative spirit to life,” Holly Frank, Walt Disney Studios VP, partnership management and operations, Marvel, said in the press release. “We can’t wait for Cravers and Marvel fans alike to experience how it all comes together when ‘Ironheart’ premieres on Disney+ on June 24.”

White Castle is based in Columbus, Ohio, and has 340 restaurants.