One of the biggest privileges of being a primatologist is spending time in remote locations with monkeys and apes, living near these animals in their habitats and experiencing their daily lives. As a 21st-century human, I have an immediate impulse to take pictures of these encounters and share them on social media.

Social media can help scientists raise awareness of the species we study, promote their conservation and obtain jobs and research funding. However, sharing images of wild animals online can also contribute to illegal animal trafficking and harmful human-wildlife interactions. For endangered or threatened species, this attention can put them at further risk.