LAS VEGAS — A new OEM for smart TVs “Powered by TiVo,” an expanded partnership with BMW for “DTS AutoStage Video Service Powered by TiVo,” and new content partners across the globe for the living room and the car.
That’s the key takeaway from Xperi Corp.‘s subsidiary focused on visual entertainment from CES 2024.
TiVo OS for smart TVs and DTS AutoStage Video Service Powered by TiVo for connected cars are focused on delivering an entertainment experience “in a way that feels more intuitive, immersive and personal,” TiVo proclaims.
As Xperi CEO Jon Kirchner notes, “We’ve recently narrowed our strategic focus and reiterated our intention to elevate the consumer entertainment experience, whether that be at home or on the go. TiVo’s rich history within the industry allows us to take advantage of our extensive media consumption insights, content relationships and machine learning capabilities to develop personalized, enriched and integrated solutions that solve the needs of our partners and end users.”
The Xperi unit adds that the Powered by TiVo model “is designed to maximize the lifetime value of customers for TV OEM partners.”
With the expected growth of connected television advertising to reach $36 billion by 2026, television OEMs have an opportunity to work with TiVo and participate in monetization throughout the lifecycle of the smart TV, Xperi says.
In the latter half of 2023, Vestel, TiVo’s first OEM partner, began to release smart TVs to market. Beginning in Spring 2024, U.K. retailer Argos is expected to offer Powered by TiVo TVs through their Bush TV brand.
It is unclear if the U.S. is ripe for the products. Xperi shared that TiVo OS now has an agreement in place with an additional OEM, Konka, and its TV brand customers are expected to launch smart TVs Powered by TiVo across Europe. Sharp, which was announced in 2023, is expected to be available throughout the European market as well.
There was no mention of North America from Xperi.
But, getting visual entertainment in the vehicle is progressing. According to Xperi’s DTS unit, two-thirds of those between the ages of 17 and 44 are interested in having video, including live TV and on-demand streaming, as part of their vehicle dashboard/screen entertainment choices. Additionally, they believe having high-quality video capability in the dashboard in a specific vehicle model or brand would make them more likely to purchase that vehicle.
What does this mean? Xperi and BMW Group recently announced the deployment of the DTS AutoStage Video Service Powered by TiVo across various models in the United States, Great Britain, Germany, France, Italy, Spain, and South Korea, with Japan coming soon. “TiVo is collaborating with content partners across the globe to provide relevant and timely media to BMW drivers,” it says. Content partners include Bloomberg, CHILI, DW, Gusto TV, Pluto TV, TED, Yahoo and leading regional content companies including Hulu Japan, JOYN, Mediathek, NHK Plus, NTV NEWS NNN, RaiPlay, TF1+, Tubi, TVer, WOWOW, and ZDF.