Harajuku’s legendary kawaii culture came to Hollywood! To celebrate the opening of the “Yes, KAWAII is Art -EXPRESS YOURSELF-” exhibition, Harajuku Day LA was held for a special, first ever popup in Hollywood. Harajuku Day LA featured an array of local vendors showcasing their kawaii clothing, accessories, and other original items, as well as the special pop-up booth of leading kawaii brand 6%DOKIDOKI from exhibition creator and artist Sebastian Masuda.

Take a journey to the dazzling, joyful world of kawaii culture where self-expression knows no bounds, uniting in a celebration of diversity and creativity regardless of age, race, sexuality, or gender. Throughout the day, fashion shows spotlighted kawaii streetstyle and presented collections from beloved kawaii fashion brands. Interactive DIY booths allowed guests to make their own accessories like colorful plastic kandi bracelets, heart shaker necklaces full of beads and glitter, and custom bows and bowties. In an exclusive performance, kawaii culture pioneer Sebastian Masuda took the stage for a very special DJ set.

Makeover booths were ready for you to try on a brand new look with kawaii style accessories – don’t forget to snap a picture afterwards!

About Sebastian Masuda

Sebastian Masuda began his career in theater and contemporary art in the early 1990s. In 1995, he opened the fashion shop 6%DOKIDOKI which became a platform for artistic expression. Currently working out of both Tokyo and New York, Masuda creates works that transcend the boundaries of art, fashion, and entertainment, showcasing a consistent and unique sense of color. From 2009 to 2011, Masuda conducted the “Harajuku Kawaii Experience” world tour, spreading awareness about the history of Harajuku and kawaii culture in over 20 cities, with a focus on Europe … Read more.

and the United States. As art director for Kyary Pamyu Pamyu’s 2011 “PONPONPON” music video, Masuda was pivotal in introducing kawaii culture to the world. In 2015, he created Tokyo’s Kawaii Monster Cafe, and in 2023, produced the restaurant SUSHIDELIC in New York, further contributing to the global recognition of kawaii culture.

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