With the release of YSL Beauty’s latest men’s fragrance, ‘MYSLF’, comes the arrival of the beauty titan’s newest muses. Enter Actor Finn Wolfhard, Musician Lil Yachty, Actor Hunter Doohan, Musician Steve Lacy, and Internet Personality Noah Beck.

Photographed by Zoey Grossman, the five new “voices” of the recently debuted scent join alongside Elvis star and VMAN 49 cover subject Austin Butler in front campaigns for the new masculine fragrance. 

‘MYSLF’ is the first in a line of men’s fragrances from YSL Beauty to feature a woody floral scent. The latest addition to the YSL Beauty family of scents is sensual and provocative in its notes of fresh accord, orange blossom, and warm woods. The scent is long-lasting in more than just its effects, ‘MYSLF’ is also 100% refillable, no matter how you buy it.

With YSL Beauty Global Ambassador Austin Butler fronting the debut of scent, the Hollywood heartthrob is the perfect example of someone embracing all parts of themselves, unapologetic in his artistic approach to his work. Embodying the fragrance’s tagline “MYSLF, NO MATTER WHAT”, the five newest US voices for the scent are helping establish the tone of the fragrance in their own way.

During Paris Fashion Week, the five newcomers to the YSL Beauty house celebrated ‘MYSLF’ at a global launch party in the presence of the Butler, alongside Troye Sivan, Natasha Lyonne, Hari Nef, and Indya Moore.

La Caserne was decked out in the finest club staples including moody undertones with bright colorful lights bouncing around the area. As a true step into the brand codes, DJ sets were performed by Clara 3000 and Honey Djion. Between the talented artists’s sets, the campaign soundtrack pulsed through the building to the sweet sounds of Ishmaël.

MYSLF is available for purchase now on yslbeautyus.com.