Planet Fitness hasn’t raised the price of its $10 classic membership in 30 years. Interim CEO Craig Benson says that may change as consumers get used to inflated prices.
Benson told analysts on a call that the gym chain is exploring whether it could raise the price of its classic card without sacrificing member growth.
“Consumer expectations on price have changed in a highly inflationary world,” Benson said, according to a transcript of the call provided by Sentieo