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After L&T 90 hours work week debate, Crunch Fitness CEO says ‘no work-life balance’, employees must sacrifice
Jim Rowley, CEO of Crunch Fitness, argues against the idea of work-life balance, claiming it reflects a lack of commitment. With over 30 years in the fitness industry, he believes modern work concepts are “illusions” and stressed the importance of “hard work”.
Jim Rowley, the CEO of Crunch Fitness, said he doesn’t believe in the concept of work-life balance, adding that employees that want work-life balance are “not fully committed”. In an interview with Fortune, Rowley said that success requires sacrifice. The comments come amid the ranging debate on work-life balance in India after Larsen and Toubro (L&T) Chairman SN Subrahmanyan advocated 90 hours workweeks for employees.
A former United States marine, Rowley, 57, is a fitness industry veteran of for more than 30 years. Crunch Fitness operates in over 400 locations in the US. The report noted that he feels modern work concepts like “work-life balance, life hacks, corner-cutting—are illusions”. He told the publication he works “on nights and weekends” as “hard work don’t come to those who aren’t serious”.
On Work-Life Balance: ‘There’s No Such Thing’
On work-life balance, Rowley told Fortune he doesn’t think there’s such a thing, stating: “I don’t think there’s such a thing as work-life balance. I think work-life balance is for somebody who’s not fully committed.”
Adding, “He added It depends on what your “why” is. If your “why” is really purposeful, and goal-oriented, you’re gonna find an imbalance in pursuit of that. Nobody ever had a perfect balance in pursuit of something great. You’re either all in, or you’re somewhat in, or you’re not in at all.”
‘What Are You Willing to Sacrifice to Gain Goals?’
Rowley added that he challenges him team on what they are willing to sacrifice to gain their goals. “I challenge my teams all the time because I hear a lot of “Well, I want to get promoted.” And “I want a bigger gym” and “I want to be a district manager,” and “I want a new house” and “I want a new car.” I say, those things are amazing, those are your wants. But what are you willing to do to get them? And when you ask somebody what they’re willing to sacrifice, you hear crickets. People haven’t thought it through,” he told Fortune.
He opined that the “instant gratification society” does not help to gain “difficult things” or become a successful leader. “We live in this instant-gratification society. But what really works to become a successful leader is hard work, determination, planning, constant self-realization, self-awareness, challenging yourself. Those are the difficult things,” he added in the interview.
“I live by this motto: No one is coming. It’s up to you. If you want something, don’t look for it to come from, like, oh, what books do you read? And what did you study in school? No. It’s right here. It’s your DNA. It’s not your résumé. Do you have the drive and the determination and the discipline to get what you want? And if you’re willing to make those sacrifices, there’s going to be an imbalance in your life. If you’re seeking harmony, I don’t know. I have never found it,” Rowley stated.
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says ‘no work-life balance’, employees must sacrifice”,”metaDescription”:”Jim Rowley, CEO of Crunch Fitness, argues against the idea of work-life balance, claiming it reflects a lack of commitment. With over 30 years in the fitness industry, he believes modern work concepts are “illusions” and stressed the importance of “hard work”.”,”handpicked”:false,”audienceTags”:”gem3_f,ag03_f,fmrk,bi00_f,bi26_f”,”autoBackLinked”:false,”aiContent”:false,”aiContentType”:null,”removeAds”:false,”contextualKeyword”:null,”embedAmazonCount”:0,”embedCromaCount”:0,”embedFlipkartCount”:0,”embedSnapdealCount”:0,”tableOfContentsHeading”:[],”performanceArticleType”:null,”prContextualKeywords”:null,”sectionId”:1544079234425,”subSectionId”:1544684604185,”typeOfFormat”:null,”crawledWidgetType”:null,”crawledWidgetData”:null},”isDeleted”:0,”expiryDate”:null,”listRelatedStories”:null,”type”:”story”,”relatedStories”:null,”listElement”:[{“id”:11737080702985,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003cpu003eJim Rowley, the CEO of Crunch Fitness, said he doesn’t believe in the concept of work-life balance, adding that employees that want work-life balance are “not fully committed”. In an interview with Fortune, Rowley said that success requires sacrifice. The comments come amid the ranging debate on work-life balance in India after Larsen and Toubro (Lu0026amp;T) Chairman SN u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/news/trends/big-bucks-l-t-chairman-sn-subrahmanyan-wants-90-hour-workweek-earns-rs-51-crore-whopping-535x-more-than-average-employee-11736485319752.html”u003eSubrahmanyanu003c/au003e advocated 90 hours workweeks for employees.u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080702985,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003cpu003eA former United States marine, Rowley, 57, is a fitness industry veteran of for more than 30 years. Crunch Fitness operates in over 400 locations in the US. The report noted that he feels modern work concepts like “u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/web-stories/wittest-comments-by-top-leaders-on-work-life-balance-11736666351311.html”u003ework-life balanceu003c/au003e, life hacks, corner-cutting—are illusions”. He told the publication he works “on nights and weekends” as “hard work don’t come to those who aren’t serious”.u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080702481,”articleType”:”element”,”name”:””,”title”:””,”type”:”alsoread”,”subType”:null,”paywallElement”:false,”alsoReadStories”:{“11736840801364″:”Former Lu0026amp;T employee says Subrahmanyan’s comment ‘exactly what Lu0026amp;T needs’”},”alsoReadStoryIdList”:[11736840801364],”alsoReadStoriesUrl”:{“11736840801364″:”/companies/people/former-l-t-employee-says-chairman-sn-subrahmanyan-90-hour-work-week-comment-exactly-what-company-needs-viral-post-news-11736840801364.html”}},{“id”:11737080724291,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003ch2u003eOn Work-Life Balance: ‘There’s No Such Thing’u003c/h2u003eu003cpu003eOn work-life balance, Rowley told Fortune he doesn’t think there’s such a thing, stating: “I don’t think there’s such a thing as work-life balance. I think work-life balance is for somebody who’s not fully u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/economy/govt-committed-to-improve-quality-spending-cut-fiscal-deficit-to-4-5-pc-in-fy26-finmin-report-11735104963728.html”u003ecommittedu003c/au003e.”u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080724291,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003cpu003eAdding, “He added It depends on what your “why” is. If your “why” is really purposeful, and goal-oriented, you’re gonna find an imbalance in pursuit of that. Nobody ever had a perfect balance in pursuit of something great. You’re either all in, or you’re somewhat in, or you’re not in at all.”u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080723811,”articleType”:”element”,”name”:””,”title”:””,”type”:”alsoread”,”subType”:null,”paywallElement”:false,”alsoReadStories”:{“11736741412022″:”Vijay Kedia joins 90hr workweek debate, says: ‘boss just bought Lamborgini…’”},”alsoReadStoryIdList”:[11736741412022],”alsoReadStoriesUrl”:{“11736741412022″:”/companies/people/investor-vijay-kedia-joins-90-hour-work-week-debate-sarcastic-post-boss-bought-lamborghini-lt-sn-subrahmanyan-business-11736741412022.html”}},{“id”:11737080743787,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003ch2u003e‘What Are You Willing to Sacrifice to Gain Goals?’u003c/h2u003eu003cpu003eRowley added that he u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/companies/people/nvidia-jensen-huang-doesnt-fire-people-cleaned-bathrooms-now-ceo-can-learn-need-opportunity-torture-you-into-greatness-11718165859454.html”u003echallengesu003c/au003e him team on what they are willing to sacrifice to gain their goals. “I challenge my teams all the time because I hear a lot of “Well, I want to get promoted.” And “I want a bigger gym” and “I want to be a district manager,” and “I want a new house” and “I want a new car.” I say, those things are amazing, those are your wants. But what are you willing to do to get them? And when you ask somebody what they’re willing to sacrifice, you hear crickets. People haven’t thought it through,” he told Fortune.u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080743787,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003cpu003eHe opined that the “instant gratification society” does not help to gain “difficult things” or become a successful leader. “We live in this instant-gratification society. But what really works to become a u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/brand-stories/inspiring-and-successful-leadership-awards-by-pragati-leadership-11669296978577.html”u003esuccessful leaderu003c/au003e is hard work, determination, planning, constant self-realization, self-awareness, challenging yourself. Those are the difficult things,” he added in the interview.u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false},{“id”:11737080743035,”articleType”:”element”,”name”:””,”title”:””,”type”:”alsoread”,”subType”:null,”paywallElement”:false,”alsoReadStories”:{“11736491177725″:”After Lu0026amp;T defends 90-hour workweek, Deepika Padukone says, ‘And they just…’”},”alsoReadStoryIdList”:[11736491177725],”alsoReadStoriesUrl”:{“11736491177725″:”/news/trends/after-l-t-defends-90-hour-workweek-deepika-padukone-says-and-they-just-11736491177725.html”}},{“id”:11737078235975,”articleType”:”element”,”name”:”paragraph”,”title”:””,”type”:”paragraph”,”subType”:null,”paywallElement”:false,”paragraph”:{“body”:”u003cpu003e“I live by this motto: No one is coming. It’s up to you. If you want something, don’t look for it to come from, like, oh, what books do you read? And what did you study in school? No. It’s right here. It’s your DNA. It’s not your résumé. Do you have the drive and the determination and the discipline to get what you want? And if you’re willing to make those u003ca class=”manualbacklink” target=”_blank” href=”https://www.livemint.com/focus/delaying-cuts-will-lead-to-more-growth-sacrifice-rbi-must-deliver-0-25-pc-reduction-in-feb-review-11736840353549.html”u003esacrificesu003c/au003e, there’s going to be an imbalance in your life. If you’re seeking harmony, I don’t know. I have never found it,” Rowley stated.u003c/pu003e”},”bgParaColor”:{“name”:””,”code”:””},”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false}],”amazonAds”:null,”flipkartAds”:null,”cromaAds”:null,”containAffiliateEmbed”:false,”affiliateEmbedHeadline”:false,”headline”:”After Lu0026amp;T 90 hours work week debate, Crunch Fitness CEO says ‘no work-life balance’, employees must sacrifice”,”summary”:”Jim Rowley, CEO of Crunch Fitness, argues against the idea of work-life balance, claiming it reflects a lack of commitment. With over 30 years in the fitness industry, he believes modern work concepts are “illusions” and stressed the importance of “hard work”.”,”quickReadSummary”:null,”mobileHeadline”:”After Lu0026amp;T chair’s 90-hr workweek debate, Crunch Fitness CEO says employees must…”,”leadMedia”:{“id”:null,”mediaType”:null,”elements”:[11737081339955],”image”:{“images”:{“270×480″:null,”600×338″:”https://static.beescdn.com/news.myworldfix.com/2025/01/20250117065428452.jpg”,”optimize”:”https://www.livemint.com/lm-img/img/2025/01/17/optimize/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231_1737081339541.jpg”,”mediumImage”:”https://www.livemint.com/lm-img/img/2025/01/17/250×250/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231_1737081337571.jpg”,”bigImage”:”https://static.beescdn.com/news.myworldfix.com/2025/01/20250117065428452.jpg”,”140×140″:”https://www.livemint.com/lm-img/img/2025/01/17/140×140/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231_1737081337571.jpg”,”thumbnailImage”:”https://www.livemint.com/lm-img/img/2025/01/17/90×90/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231_1737081337571.jpg”,”900×1600″:”https://www.livemint.com/lm-img/img/2025/01/17/original/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231.jpg”,”fullImage”:”https://www.livemint.com/lm-img/img/2025/01/17/960×540/Jim_Rowley_CEO_Crunch_Fitness_Instagram_1737081324231_1737081337571.jpg”,”248×186″:null},”caption”:”Jim Rowley, the CEO of Crunch Fitness, doesn’t believe in work-life balance, adding that employees that want work-life-balance are not fully committed. He feels that success requires sacrifice. “,”name”:””,”alternateText”:null,”imageCredit”:”Jim Rowley via Instagram”,”overImage”:false,”verticalImage”:false,”width”:820,”height”:408,”imageUrl”:””},”video”:null},”timeToRead”:2,”introBody”:””,”related”:[],”showRelated”:false,”paywallElement”:false,”twoLinerText”:”Catch all the u003ca href=”https://www.livemint.com/”u003eBusiness News u003c/au003e, u003ca href=”https://www.livemint.com/companies” u003e Corporate news u003c/au003e, u003ca href=”https://www.livemint.com/news”u003eBreaking News u003c/au003eEvents and u003ca href=”https://www.livemint.com/latest-news”u003eLatest News u003c/au003e Updates on Live Mint. 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