CR Fitness Celebrates Momentous Accolades at the 2023 Crunch ALL-IN Fitness Convention


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TAMPA, FL., — October 21, 2023 — CR Fitness Holdings, proudly accepted three prestigious awards at the 2023 Crunch ALL-IN Fitness Convention. The fitness convention, which took place in September at the Sandestin Golf and Beach Resort in Florida, brought together fitness leaders from around the nation.

CR Fitness was honored with The Finisher Award, highlighting their unwavering commitment to Personal Training and member success. They also received the Strength in Numbers Award, celebrating their achievement in fostering a strong, Group Fitness community. Furthermore, they were also recognized for their outstanding growth, surpassing 500,000 members, a testament to their loyal and ever-expanding fitness community.

“We are extremely grateful about being recognized by the Crunch Fitness Corporation for our hard work and commitment to the Crunch brand and we are excited to continue our trajectory to own and operate 100 clubs by the year 2026,” says CR Fitness CEO Tony Scrimale. “We are thankful for the leadership we have in place and the talented employees who share our vision for growth and success.”

CR Fitness Holdings is operated by industry veterans Vince Julian, Geoff Dyer, Jeff Dotson, and Tony Scrimale with an impressive combined experience of over 150 years in the fitness sector. Presently, the CR Fitness team operates 56 Crunch Fitness locations spanning Florida, Georgia, North Carolina, and Texas.

With a focus on dedication and a commitment to excellence, the horizon seems limitless for CR Fitness. They look forward to setting new records, achieving more milestones, and providing their members with top-notch fitness experiences.

About CR Fitness Holdings

CR Fitness Holdings is the leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, and Texas and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well-positioned to take advantage of consumers’ increasing focus on health and wellness.

About Crunch

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves two million members with over 435 gyms worldwide in 37 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, and Spain. Crunch is rapidly expanding across the U.S. and around the globe.


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