The Merryfield Learn & Earn program is being rolled out at Earth Fare locations to provide shoppers with an incentivized reason to pick up the best products for their nutrition. The program is arriving at two locations now with a companywide rollout slated for December 4, 2023 and only requires participants to use their smartphone to get started. Shoppers can scan in-aisle QR codes to find out about products and their ingredients, while making a purchase of the designated products will provide 5% cash back by simply scanning the receipt.

Co-Founder and Chief Creative Officer Zooey Deschanel spoke on the Merryfield Learn & Earn program saying, “A big passion of ours is educating people about their food. Launching the Learn & Earn program is just an extension of that passion. Earth Fare is a perfect partner for us because they also share that passion for educating people about their food and making information about food open and accessible.”