Orangetheory opening new studios In California, including Visala and Davis


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Orangetheory continues to add locations to its growing fitness studio chain, including two locations in California’s Central Valley: Visalia and Davis.

The one-hour workout gym, which describes itself as the “multivitamin of workouts,” operates nearly 1,300 studios and sees growth opportunities in mid-sized cities and suburban markets, the company said in an email to USA TODAY.

Orangetheory also pointed to growth opportunities in larger markets, including Dallas, Los Angeles, and Seattle.

Orangetheory merged with Self Esteem Brands in 2024 and is now a part of the Purpose Brands portfolio, which includes Anytime Fitness, Basecamp Fitness, and SUMHIIT Fitness, along with other fitness and wellness brands. 

Here’s where Orangetheory Fitness is set to open new locations.

Where will the Orangetheory location open in Visalia?

According to the company website, the Orangetheory location in Visalia is scheduled to open soon at 3718 South Mooney Blvd.

The Davis location, 102 F St., is also scheduled to open soon.

What is Orangetheory?

Orangetheory, which offers 60-minute workouts split into cardiovascular and strength training intervals, was founded in 2011 in Fort Lauderdale, Florida. It has grown to more than 1,500 studios, with 160 throughout California.

According to the company’s website, each Orangetheory class includes a mix of treadmill, rowing and floor sections, including bodyweight exercises, dumbbells, a BOSU ball and/or TRX straps.

Orangetheory Fitness offers various membership tiers ranging from $35 to $179 a month.

Where else is Orangetheory opening new locations?

Orangetheory told USA TODAY it plans to open 13-17 new studios across the U.S. in 2025, with an emphasis on markets where the company sees continued demand.

The company is planning to open locations in the following cities in 2025:

  • Hebron, Kentucky
  • Fenway, Massachussets
  • Centerville, Ohio
  • Florence, South Carolina
  • San Antonio, Texas
  • Woodlake, Virginia

Where has Orangetheory already opened new locations?

Orangetheory has opened seven new studios so far this year, according to the company. Here’s where:

  • Fairfield, California
  • West Boynton, Florida
  • Carrolton, Georgia
  • Gainesville, Georgia
  • Grand Rapids, Michigan
  • White Lake, Michigan
  • West Harlem, New York

Where are future locations planned for 2026 and beyond?

Orangetheory noted it sees growth opportunities in markets including Dallas-Fort Worth, Seattle, Baltimore-Washington, D.C., Boston-Providence and Los Angeles.

The company also said it has signed agreements for three new studios in North Carolina and six in Utah.


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