Shantae Menendez is making a positive impact by bringing people together.
She spends her days as a medical assistant at Hackensack Meridian Health, where she is also involved in a special LGBTQ+ program for kids. At night and on weekends, she is the CEO of Jamila Reine Models and also models herself.
“Balancing my roles as a health care professional and a CEO has been a fulfilling journey for me,” she says. “I have always been driven by hard work and a strong work ethic, constantly pushing myself to hustle and achieve my goals.”
Menendez’s interest in fitness and fashion aligns with her passion for helping others. This combination ultimately led her to pursue a health care career and create a modeling agency that promotes diversity.
“I hope that sharing my story and purpose ignites a spark of ambition in those who read it,” she says. “I firmly believe that fear, whether it be the fear of judgment or the fear of failure, is what often holds us back. Once we conquer that fear and pursue our dreams, we become unstoppable.”
You started as an event planner. How did you get involved with the world of modeling?
Transitioning from event planning to the world of modeling was a journey driven by resilience and innovative thinking. After facing adversity when the facility where I worked burned down in 2012, I navigated financial struggles and uncertainty. Using Instagram as a platform, I rebranded from kids’ parties to Talent On Edge. Leveraging my existing followers, I pivoted to promoting photographers, videographers, and ultimately, models. By managing a team of models, the platform evolved into a resource connecting talent with opportunities. My goal was to help and push individuals to succeed.
After collaborating with Jamila Reine Models for close to a year, I transitioned from model to owner. The agency fell in my lap and with my prior experience, I took it as a sign. This journey exemplified the power of adaptation, seizing opportunities, and cultivating a network that fosters growth. I am proud of what the agency has become, representing so much diversity and creating a buzz throughout the tri-state area and beyond.
What does Jamila Reine Models offer that makes it unique?
What makes our mother agency truly unique is our unwavering commitment to inclusion and diversity. From accepting models across the non-binary to trans spectrum, we prioritize creating a supportive and empowering environment for all. Our dedicated team goes above and beyond to ensure that each model receives personalized attention and opportunities tailored to their individual needs and styles.
We believe in rewarding hard work and growth, offering monthly bonuses, classes, and challenges to help our models hone their skills and confidence. With 24/7 text support for information and bookings, as well as regular mental health check-ins, we strive to show our models that they are valued and cared for every step of the way. At our agency, it’s not just about the work. It’s about building a community where everyone feels seen, heard, and supported.
We also have a great network of photographers, plus a fantastic model coach (Ms. Cherry) and acting coach (Michael Fels).
What is a mother agency?
A mother agency helps to develop and launch the career of a new model. They typically discover and sign models at a young age, providing them with guidance, training, and opportunities to build their portfolio and gain exposure in the industry.
Mother agencies often work closely with their models to help them secure contracts with larger, international agencies in fashion capitals like New York, Paris, Milan and London. They play a crucial role in nurturing and supporting the model’s career growth, acting as a mentor and advocate throughout the process.
In addition to scouting and developing new talent, mother agencies may also handle administrative tasks, such as booking jobs, negotiating contracts and managing schedules. Overall, the goal of a mother agency is to help its models succeed in the competitive world of fashion modeling and establish long-lasting relationships with top agencies and clients.
Why is it important to have more diversity in modeling?
Diversity in modeling promotes inclusivity and representation. By showcasing models of different races, ethnicities, body types, ages, genders and abilities, the fashion industry can better reflect the diversity of the real world. This helps to challenge stereotypes, break down barriers, and celebrate the uniqueness of individuals from all backgrounds.
Furthermore, diverse representation in modeling can have a positive impact on society by promoting body positivity, self-acceptance, and empowerment. When people see models who look like them in advertising campaigns, runway shows, and editorial spreads, they are more likely to feel seen, valued and accepted. This can help to boost self-esteem and promote a more inclusive and accepting culture.
From a business perspective, embracing diversity in modeling can also lead to increased market opportunities and profitability. By appealing to a wider range of consumers and reflecting the diversity of their customer base, brands can better connect with their audience and drive sales. In today’s globalized world, consumers are increasingly demanding more diverse and inclusive representation in advertising and media, making diversity in modeling not just a moral imperative but also a smart business strategy.
You also model yourself. When did you start? What brands have you worked with?
I started modeling two years ago, thanks to a chance meeting with a photographer named Hector Hernandez. We instantly clicked. I asked him what he thought about me and the idea of masculine presenting female modeling. He molded me, encouraged my ideas and built my confidence. After just three shoots I landed my first brand, Dapper Boi, and my first brand campaign with Tomboy X, both big names in the LGBTQ+ community. I saw that my look was marketable. I continued to build my portfolio with him. The work was getting great attention which led to more opportunities. I’ve modeled for more than 15 brands in the past two years.
What does Pride Month mean to you as a queer female?
Pride Month is a time to celebrate and honor the LGBTQ+ community, including Queer individuals like myself. It’s a time to embrace your identity, show solidarity with others in the community, and raise awareness about LGBTQ+ rights and issues.
For me, Pride can be a time of empowerment, visibility and acceptance. It’s an opportunity to connect with like-minded individuals, celebrate diversity, and advocate for equality. I participate in Pride events, marches, and activities to show my support and be proud of who I am.
Remember, Pride is not just a month-long celebration but a reminder to love and embrace yourself for who you are every day.
“I aspire to be the role model I wished I had growing up, showcasing that success is attainable through dedication and perseverance.”
— Shantae Menendez
Tell me about your work with Hackensack Meridian Health.
As a medical assistant at Hackensack Meridian Children’s Health, I work during the day with two doctors who specialize in gynecology and treat adolescents coping with eating disorders. I am responsible for various tasks, including rooming patients, charting their information, checking vitals, preparing rooms for procedures, scheduling appointments, and ensuring the smooth flow of the office.
In addition to my clinical duties, I have had the privilege of being involved in a special LGBTQ+ program sponsored by Hackensack Meridian Health for kids that focuses on supporting our trans youth. Recognizing the need for more inclusive programs, I am working on organizing a Pride in the Park event in collaboration with the town of Ridgefield Park. This project aims to create a safe and welcoming space for our youth and the community, and I hope to make it an annual event. I am thrilled to be part of this initiative and to work with local businesses and the community to make this event a success. It is a rewarding opportunity to support and celebrate diversity, inclusion, and acceptance, and I am excited to see the positive impact it will have on our youth and beyond.
What does a typical day in your week look like?
My typical day starts at 5 am at the gym. Then it’s a 14-15 hour work day in the medical field. At night, it’s all about sending emails. My weekends are filled with photo shoots and other projects. For me, I am constantly working. I spend one weekend getting content for myself and my brand and then the next weekend with the agency. My management team — Iesha, Katelyn and Stanly — handles a lot, so I have plenty of help.
What are some of your favorite things to do in Bergen?
I have a few favorite activities that I enjoy indulging in. One of my go-to pastimes is catching a movie at the local theaters and spending some quality time shopping at Westfield Garden State Plaza. It’s always a fun and relaxing way to unwind and enjoy the day. When it comes to dining out, one of my absolute favorite places to eat is The Cheesecake Factory. It has become a regular spot for me and my wife to visit on weekends, indulging in delicious meals and, of course, their famous cheesecakes.
As someone who values fitness and healthy eating, I recently discovered a hidden gem in the area: The Seamoss Factory in Hackensack. This spot has quickly become my go-to place for all my nutrition needs. From healthy snacks to supplements, it’s a one-stop shop for everything I need to maintain a balanced and healthy lifestyle. It’s truly a treasure I’m grateful to have found in Bergen County.
What’s next?
I want Jamila Reine Models to be the best mother agency in New Jersey. I would love to expand the agency by getting a physical location and continue to best represent the LGBTQ+ community as we continue to grow.
Tips to get into modeling
Build a strong portfolio: Invest in professional photos that showcase your versatility and range as a model.
Research agencies: Look for reputable modeling agencies that align with your goals and style.
Stay healthy and fit: Take care of your body by eating well, exercising regularly, and getting enough rest.
Network: Attend industry events, fashion shows, and casting calls to meet people in the industry.
Be professional: Show up on time, be respectful, and always give your best effort during shoots and auditions. The modeling industry can be competitive, so stay persistent and believe in yourself.
Joram Mushinske is the art director for (201) Magazine. He also writes monthly columns in (201) about local influencers and asks business owners to share their favorite things to do in Bergen County. Joram is a Ridgewood native and his work appears regularly in The Record and on NorthJersey.com. He also manages the @201magazine account on Instagram.